Struggling to Attract New Clients?
Are you a B2B Consultant, Coach, or Trainer
who wants to attract more high-end clients?
Hi, I’m Robert Middleton.
With 35 years of experience working with self-employed B2B professionals (consultants, coaches, trainers) I know what it takes to attract more of your ideal, high-end clients.
I learned early on that the keys to attracting great clients were a proactive approach to connecting, building relationships, and adding real value.
In fact, in 2000, I wrote the book on attracting clients, The InfoGuru Marketing Manual, an online bestseller that kickstarted the profession of helping self-employed professionals market themselves more successfully.
Over the years I’ve helped thousands of self-employed professionals be better marketers of their services, get meetings with qualified buyers, and close more high-end services, programs, and projects.
My experience has shown me that the essence of marketing professional services is clearly communicating your value, putting that value in front of your prospective clients, and then demonstrating exactly how you can help them get the outcomes they want.
The primary service I offer is an intensive group training and coaching program, The Marketing Action Group, that doesn’t just show you how to successfully attract your ideal clients but gets you into action, implementing what you learn, so that you meet with and land more new clients.
Ideal participants for this program are self-employed B2B professionals who have a passion to make a difference with their clients but tend to avoid reaching out and connecting with new prospective clients.
To start learning about my approach to attracting clients, you can start here:
Get My Free Report: Get More Meetings, Land More Clients
The first step in attracting more clients is getting in front of them! I’ve compiled the very best, proven ideas for getting the attention of prospective clients and then getting meetings and conversations with them that ultimately convert them into new paying clients.
Just enter your name and email below and it’s yours!
More about the work of Action Plan Marketing
I’ve been working with self-employed professionals since 1984. Author of the InfoGuru Marketing Manual, my approach to attracting clients is all about sharing your true value without hype.
Where You’ve Seen Me
Well, I’ve been around for a while… in business since 1984 and online since 1996 and have published my weekly ezine and blog to hundreds of thousands of self-employed professionals all over the world. I wrote the InfoGuru Marketing Manual in 1999 which was an online bestseller and kickstarted the “industry” of assisting self-employed people with their marketing. I’ve worked with thousands of clients and program participants.
What Others Say:
“In Robert’s program, ten years ago, he transformed the way that I think about marketing. He gave me tools that are simple and work to this day, he gave me perspectives that changed my mindset and perhaps most powerful of all he connected me with people who continue to be invaluable in my business and life. If you struggle with marketing, there is no better teacher in the world.” — Sharon Rich
“I bought several of your programs through the years and joined your program three years ago, putting in many hours of study and application. My results? My Built-for-Results Program and my marketing now work. My income doubled two years ago, and again the year after.” – Albert van Niekerk
“Before I started working with you, I was trying to get the courage up to raise the prices of my services from $1400 to $1900. But after you taught me about high-value, high-priced packages, I now command $7,100 or more per client! I’m just coming off my two best months ever, at $20K and 26K respectively!” – Tammy Kabell
“I’m a professional marketer. Companies pay a lot of money for the results I help them create. So why did I see a need for Robert’s help with my own marketing? First, Robert has an exceptional talent for understanding what you are trying to say and boiling things down into simple language that resonates with potential clients. You and I are too close to our own businesses. We need the clarity that comes from an expert with a talent for seeing the essence of what we do and helping us communicate it. Second, I’ve found that I implement faster when following his coaching and using his proven frameworks for getting into action.” — Bob Sherlock
My Prime Values
Helping my clients produce results and sticking with them until they succeed. Honoring the value and genius of each client. Working and playing hard. Having fun. Living in the now. Being kind.
Thanks for visiting!
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