skip to Main Content

club login

attracting clients

Are you a B2B Consultant, Coach, or Trainer
who wants to attract more high-end clients? 

I’m Robert Middleton, a marketing consultant and coach to self-employed B2B professionals since 1984. I’ve helped thousands of clients to attract more of their ideal high-end clients. My approach to “Proactive, Experience Marketing” is the most effective strategy for getting the attention of prospective clients and converting them into great paying clients. Without any gimmicks or hype. 

Are any of these true for you?

You are a self-employed B2B professional such as a management consultant, executive coach, or corporate trainer who has struggled to consistently attract new high-end clients.

Your current marketing message, communication materials, and outreach strategies are not getting the attention and interest necessary to get meetings and conversations with new prospective clients.

You have not developed and packaged high-end services that deliver measurable outcomes for your clients, and your services and programs are seen as commodities.

You have not yet mastered a non-manipulative, professional selling process for converting qualified prospects into paying clients.

To start attracting more of your ideal, high-end clients, you need to improve your skills in all the four areas above. But let me give you a quick start with this free report: 

Get More Meetings, Land More Clients

The first step in attracting more clients is getting in front of them! I’ve prepared a report with the very best, proven ideas for getting the attention of prospective clients and then getting meetings and conversations with them that ultimately convert them into new paying clients. So, get your free copy below. 

Just enter your name and email below and it’s yours!

business coach

More about the work of Action Plan Marketing

business coachRobert Middleton
I’ve been working with self-employed professionals since 1984. Author of the InfoGuru Marketing Manual, my approach to attracting clients is all about sharing your true value without hype.

Where You’ve Seen Me
Well, I’ve been around for a while… in business since 1984 and online since 1996 and have published my weekly ezine and blog to hundreds of thousands of self-employed professionals all over the world. I wrote the InfoGuru Marketing Manual in 1999 which was an online bestseller and kickstarted the “industry” of assisting self-employed people with their marketing. I’ve worked with thousands of clients and program participants. 

What Others Say:

“In Robert’s program, ten years ago, he transformed the way that I think about marketing. He gave me tools that are simple and work to this day, he gave me perspectives that changed my mindset and perhaps most powerful of all he connected me with people who continue to be invaluable in my business and life. If you struggle with marketing, there is no better teacher in the world.” — Sharon Rich

“I bought several of your programs through the years and joined your program three years ago, putting in many hours of study and application. My results? My Built-for-Results Program and my marketing now work. My income doubled two years ago, and again the year after. – Albert van Niekerk

“Before I started working with you, I was trying to get the courage up to raise the prices of my services from $1400 to $1900. But after you taught me about high-value, high-priced packages, I now command $7,100 or more per client! I’m just coming off my two best months ever, at $20K and 26K respectively!” – Tammy Kabell

“I’m a professional marketer. Companies pay a lot of money for the results I help them create. So why did I see a need for Robert’s help with my own marketing? First, Robert has an exceptional talent for understanding what you are trying to say and boiling things down into simple language that resonates with potential clients. You and I are too close to our own businesses. We need the clarity that comes from an expert with a talent for seeing the essence of what we do and helping us communicate it. Second, I’ve found that I implement faster when following his coaching and using his proven frameworks for getting into action.” — Bob Sherlock 

My Prime Values
Helping my clients produce results and sticking with them until they succeed. Honoring the value and genius of each client. Working and playing hard. Having fun. Living in the now. Being kind. 

Check Out The Site
There’s a lot of free information here on my Free-stuff pages plus tons of articles on my blog on how you can attract more clients as a self-employed B2B professional. Plus information on my services and programs and how I work with clients. 

Thanks for visiting!

Cheers, Robert

Take a look at the Fearless Marketer Blog…

Join the “Make a Difference Economy”

Join the “Make a Difference Economy”

I have been thinking of ideas my whole life about how to make the world…

read more
How to Write About Your Services

How to Write About Your Services

When it comes to writing about your professional services, there’s a good chance you don’t…

read more
You Are a Natural-Born Salesperson (Really ?!)

You Are a Natural-Born Salesperson (Really ?!)

Many people think of selling as a talent you were born with. Is there any…

read more
How to Stop Procrastinating

How to Stop Procrastinating

We all procrastinate. And in many cases, it’s not a big thing – finally, we…

read more
Dealing with Marketing Struggles

Dealing with Marketing Struggles

What is the biggest struggle you have with marketing your professional services? Is it your…

read more
What’s Your Most Valuable Commodity?

What’s Your Most Valuable Commodity?

As a self-employed professional, what is the most valuable commodity that your clients pay you…

read more
What’s your Favorite “P” Word?

What’s your Favorite “P” Word?

You may have seen this famous quote at some point in your life: “Nothing in…

read more
Refining Your Marketing Message

Refining Your Marketing Message

Your marketing message is one of the most important tools in your marketing toolkit. But…

read more
Three Questions = New Clients

Three Questions = New Clients

I have a question for you. Do you imagine that if you do good, effective…

read more
What Do You Really, Truly Want?

What Do You Really, Truly Want?

Well, you could want a lot of things in your life, right? But, in your…

read more
Fearless Marketing Mastermind

Fearless Marketing Mastermind

I've been tweaking my new free/low-cost monthly program to make it simpler and more valuable. …

read more
Networking with Dogs and People

Networking with Dogs and People

Every day I take my dogs to a local park near my home. And tomorrow…

read more
Mining for New Clients

Mining for New Clients

Why is it so hard to find the right prospective clients? Well, it really depends…

read more
Back To Top