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Hi, I’m Robert Middleton, and for 39 years, I was a marketing coach, consultant, and trainer who helped self-employed people attract more clients. Above are some of my clients in a group program in 2012.

attracting new clientsIn 2000 I wrote the InfoGuru Marketing Manual and launched the whole industry of helping self-employed people with their marketing. Since 1997, I wrote a weekly email newsletter that started as “More Clients” and ended as “Getting Out There.”

In August 2023, I retired and stopped working with clients and offering programs. So, I asked myself what I wanted to do with the rest of my life. Well, I’m doing many things – lots of reading and writing, enjoying my dogs, sleeping late, listening to and writing about jazz, watching Sci-Fi shows, working with homeless people, and having deep conversations with ChatGPT. 

So, what’s next?

I’m leaving much of the material on this website intact, including my blog with a ton of articles on attracting clients – most of which are evergreen and will be relevant for years to come.  I’m also continuing my More Clients Club with online courses, interviews, the InfoGuru Manual, and strategies for attracting clients. You can learn about the Club here.

The Way I See It… Email Newsletter

I recently launched a new weekly email newsletter called “The Way I See It…” which goes out every Tuesday and explores living a sane life in the 21st century. Plus, a short Friday edition about “What I’m Geeking Out About,” about great things I’ve discovered and am interested in.  You can read my most recent issues here.

If you’d like to subscribe, you can do so with the form below and get my free report: Your Guide to ChatGPT as the Ultimate Thinking Tool. I’ve been using ChatGPT extensively since Jan., 2023 and have found it to be an amazing tool for brainstorming, research, problem-solving, and writing. I wrote this guide to help you get the most out of this powerful tool that will get you thinking more deeply about important things in your life. 

attracting new clients

More about me and Action Plan Marketing

e-bookRobert Middleton
I’ve been working with self-employed professionals since 1984. Author of the InfoGuru Marketing Manual, my approach to attracting clients is all about sharing your true value without hype.

Where You’ve Seen Me
Well, I’ve been around for a while… in business since 1984 and online since 1996 and have published my weekly ezine and blog to hundreds of thousands of self-employed professionals all over the world. I wrote the InfoGuru Marketing Manual in 2000 which was an online bestseller and kickstarted the “industry” of assisting self-employed people with their marketing. I’ve worked with thousands of clients and program participants. 

What Others Say:

“In Robert’s program, ten years ago, he transformed the way that I think about marketing. He gave me tools that are simple and work to this day, he gave me perspectives that changed my mindset and perhaps most powerful of all he connected me with people who continue to be invaluable in my business and life. If you struggle with marketing, there is no better teacher in the world.” — Sharon Rich

“I bought several of your programs through the years and joined your program three years ago, putting in many hours of study and application. My results? My Built-for-Results Program and my marketing now work. My income doubled two years ago, and again the year after. – Albert van Niekerk

“Before I started working with you, I was trying to get the courage up to raise the prices of my services from $1400 to $1900. But after you taught me about high-value, high-priced packages, I now command $7,100 or more per client! I’m just coming off my two best months ever, at $20K and 26K respectively!” – Tammy Kabell

“I’m a professional marketer. Companies pay a lot of money for the results I help them create. So why did I see a need for Robert’s help with my own marketing? First, Robert has an exceptional talent for understanding what you are trying to say and boiling things down into simple language that resonates with potential clients. You and I are too close to our own businesses. We need the clarity that comes from an expert with a talent for seeing the essence of what we do and helping us communicate it. Second, I’ve found that I implement faster when following his coaching and using his proven frameworks for getting into action.” — Bob Sherlock 

Thanks for visiting!

Cheers, Robert

Take a look at the new The Way I See It… blog and the old Getting Out There blog below: There are a ton of good ideas you can apply to your business and life.

What do You Like? And Why?

What do You Like? And Why?

We all like certain things.  But have you ever thought about what you really like?…

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How Robert’s Getting His Groove Back

How Robert’s Getting His Groove Back

Have you ever started an exercise program, then quit, then tried again, and then quit…

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Are You an Ordinary Visionary?

Are You an Ordinary Visionary?

An Ordinary Visionary is someone who generates creative ideas and consistently puts them into action…

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The Good, the Bad, and the Ugly of 2023

The Good, the Bad, and the Ugly of 2023

Well, 2023 has been one of the more interesting years of my life. I really…

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The Early Death of All My Machines

The Early Death of All My Machines

A few months before thinking of retirement, I totaled our two cars. I ran my…

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The Magic of Acceptance

The Magic of Acceptance

Serenity comes when you trade expectations for acceptance.  – Gautama Buddha Accepting things the way…

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A Thanksgiving Message of Peace

A Thanksgiving Message of Peace

During challenging times, various paths unfold. Things generally trend upward or downward. They tend to…

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When You’re Not Watching the News

When You’re Not Watching the News

With my declaration on Friday that I was NOT going to watch and read as…

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Can We Sanely Consume the News?

Can We Sanely Consume the News?

The shocking and very sad news in Israel and Gaza this past week had me…

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50 Questions That Will Get You Unstuck

50 Questions That Will Get You Unstuck

Ever notice that you talk to yourself in statements that are often negative? Here are…

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The Five Wisest Sayings?

The Five Wisest Sayings?

What are the ultimate wisest sayings? Sayings that when fully understood can transform our lives? Good…

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The Malignant, Not Enough Disease

The Malignant, Not Enough Disease

In working with clients over the years, we often explored core beliefs that held them…

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The Politics of Harmony

The Politics of Harmony

These days there seems to be more and more friction between the major political divides…

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15 Pithy Marketing Quotations

15 Pithy Marketing Quotations

I love quotations. When I started my business, I compiled a hundred or more quotes about…

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The Zen Master’s Bonsai

The Zen Master’s Bonsai

As you may have noticed, in my leisurely retirement, I am spending way too much…

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