Hi, I’m Robert Middleton and for 39 years I was a marketing coach, consultant, and trainer who helped self-employed people attract more clients. Above are some of my clients in a group program in 2012.
In 2000 I wrote the InfoGuru Marketing Manual and launched the whole industry of helping self-employed people with their marketing. Since 1997 I wrote an email newsletter that started as “More Clients” and that ended as “Getting Out There.”
In August 2023 I retired and stopped working with clients and offering programs. So, I asked myself what I wanted to do with the rest of my life. Well, I’m doing a lot of things – enjoying my dogs, sleeping late, listening to my jazz collection, and having deep conversations with ChatGPT.
So, what’s next?
I’m leaving much of the material on this website intact, including my blog with a ton of articles on attracting clients – most of which are evergreen and will be relevant for years to come. I’m also continuing my More Clients Club with online courses, interviews, and strategies for attracting clients. You can learn about the Club here.
I also launched a new weekly email newsletter called “The Way I See It…” that explores living a sane life in the 21st century. You can read my most recent issues here.
If you’d like to subscribe, you can do so with the form below and get my free report: Your Guide to ChatGPT as the Ultimate Thinking Tool.
More about me and Action Plan Marketing
I’ve been working with self-employed professionals since 1984. Author of the InfoGuru Marketing Manual, my approach to attracting clients is all about sharing your true value without hype.
Where You’ve Seen Me
Well, I’ve been around for a while… in business since 1984 and online since 1996 and have published my weekly ezine and blog to hundreds of thousands of self-employed professionals all over the world. I wrote the InfoGuru Marketing Manual in 2000 which was an online bestseller and kickstarted the “industry” of assisting self-employed people with their marketing. I’ve worked with thousands of clients and program participants.
What Others Say:
“In Robert’s program, ten years ago, he transformed the way that I think about marketing. He gave me tools that are simple and work to this day, he gave me perspectives that changed my mindset and perhaps most powerful of all he connected me with people who continue to be invaluable in my business and life. If you struggle with marketing, there is no better teacher in the world.” — Sharon Rich
“I bought several of your programs through the years and joined your program three years ago, putting in many hours of study and application. My results? My Built-for-Results Program and my marketing now work. My income doubled two years ago, and again the year after.” – Albert van Niekerk
“Before I started working with you, I was trying to get the courage up to raise the prices of my services from $1400 to $1900. But after you taught me about high-value, high-priced packages, I now command $7,100 or more per client! I’m just coming off my two best months ever, at $20K and 26K respectively!” – Tammy Kabell
“I’m a professional marketer. Companies pay a lot of money for the results I help them create. So why did I see a need for Robert’s help with my own marketing? First, Robert has an exceptional talent for understanding what you are trying to say and boiling things down into simple language that resonates with potential clients. You and I are too close to our own businesses. We need the clarity that comes from an expert with a talent for seeing the essence of what we do and helping us communicate it. Second, I’ve found that I implement faster when following his coaching and using his proven frameworks for getting into action.” — Bob Sherlock
Thanks for visiting!
Take a look at the new The Way I See It… blog and the old Getting Out There blog below: There are a ton of good ideas you can apply to your business and life.