Some marketing videos on the art of attracting new clients
In these short videos, I share some of the most important secrets about how to attract clients. Watch them all, and get my take on how marketing actually works for Independent Professionals.
You’ll learn an approach that is not full of hype but that is about communicating real value. Marketing for self-employed professionals is very different than for most businesses and you need to understand this difference to be successful at attracting your ideal clients.
And make sure to see my main video on the About page.
Winning the Game of Marketing
This gives a big picture of my “Marketing Ball Model” on playing marketing as a game you can win.
The Secrets of Content Marketing
This video explores why content marketing is so powerful for Independent Professionals.
Educating with Your Website
Why your website needs to educate your prospects, not sell to them.
Building Relationships With Your Website
How to add information to your website that increases credibility.
Marketing Action Plans
The Step-by-step approach to implementing any marketing activity
Practicing Your Marketing
What you need to do consistently to put your marketing into action successfully
Secrets of Keep-in-Touch Marketing
Why keeping in touch with prospects and clients can be your number one marketing activity
Beyond Marketing Strategies
How working with our thinking is key to marketing ourselves effectively.
Overcoming a Poverty Mindset
How a Poverty mindset will hold you back in your marketing and how to get past it.
Pricing Your Services
How to price your services for value so that you start to earn what you’re worth.
The Selling Conversation
Some of the basics of the selling conversation and how to make it work for you.
If you’d like more ideas about how to attract clients to your business, I encourage you to learn more about the Marketing Club.
All the best,
Action Plan Marketing
Marketing Werdz O’ Wizdom
Marketing is just a sophisticated way of waving your arms.
– Robert Middleton
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter Drucker
“You can’t bore someone into doing business with you.” – David Ogilvy
“Your customers are the lifeblood of your business. Their needs and wants impact every aspect of your business, from product development to content marketing to sales to customer service.” – John Rampton
“Give samples. In advertising and marketing, nothing else really works better.” – Claude Hopkins
“This may seem simple, but you need to give customers what they want, not what you think they want. And, if you do this, people will keep coming back.” – John Ilhan
“Word of mouth is the most valuable form of marketing, but you can’t buy it. You can only deliver it. And you have to really deliver.” – G-Eazy
“You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.” – Steve Jobs
“Write when drunk. Edit when sober. Marketing is the hangover. ” – Ashwin Sanghi
“Stop putting so much energy into finding the perfect marketing strategy or tactic, instead, keep rediscovering the enthusiasm that got you into business in the first place.” – Robert Middleton
“In sales, a referral is the key to the door of resistance.” – Bo Bennett
“You can have brilliant ideas, but if you can not get them across, your ideas will not get you anywhere.” – Lee Iacocca
“In marketing, I’ve seen only one strategy that can’t miss – and that is to market to your best customers first, your best prospects second and the rest of the world last.” – John Romero
Here’s my whole marketing idea: treat people the way you want to be treated.
– Garth Brooks
“A market is never saturated with a good product, but it is very quickly saturated with a bad one.” – Henry Ford
“In marketing, you must choose between boredom, shouting, and seduction. Which do you want? ” – Roy H. Williams
“Bring the best of your authentic self to every opportunity.” – John Jantsch
“People really don’t like clever marketing. However, they do like marketing that is fun. But you have to be quite clever to make something fun.” – Robert Middleton
“Oh, we don’t have a grandiose marketing plan. We sell products that work, that we like.” – Leon Gorman
“Business has only two functions – marketing and innovation.” – Milan Kundera
“When you enchant people, the goal is not to make money from them, or to get them to do what you want, but to fill them with great delight.” – Guy Kawasaki
“Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.” – Al Ries
“If someone tells you something is impossible, and you’re only driven to do it more, you belong in marketing.” – Buster Guru
“Marketing isn’t about getting attention so people will like you, it’s about getting attention so you can make a real difference.” – Robert Middleton
“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” – Leo Burnett
“Money coming in says I’ve made the right marketing decisions.” – Adam Osborne
“Ultimately, people would respond a lot better to being treated like adults … if politics wasn’t treated like marketing.” – Jon Stewart
“The purpose of public relations, in its best sense, is to inform and to keep minds open; the purpose of propaganda, in the bad sense, is to misinform and to keep minds closed.” – John W. Hill
“In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.” – Seth Godin
“Art is making something out of nothing and selling it.” – Frank Zappa
“Good marketers see consumers as complete human beings with all the dimensions real people have.” – Jonah Sachs
“If you’re a good marketing person, you have to be a little crazy.” – Jim Metcalf
“Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.” – Ann Handley
“Put your energy into making things that are actually likable, not some douchey social media strategy.” – Matthew Inman
“Marking your professional services is a game. The game is to find great clients you love to work with. And because it’s a game, it should be played with a certain degree of exuberance.” – Robert Middleton
“If you think your marketing is brilliant and your client thinks it sucks, the client is right – Annonymous
“The most powerful element in marketing is the truth.” – William Bernbach
“When I write an advertisement, I don’t want you to tell me that you find it ‘creative.” I want you to find it so interesting that you buy the product.” – David Ogilvy
THE MORE CLIENTS CLUB
If you want to become a more successful marketer of your professional services, Action Plan Marketing provides a comprehensive resource called the More Clients Club.
The Club is a collection of online marketing courses and tutorials, expert interviews, and resources – with hands-on, step-by-step strategies and guidance on how to attract more of your ideal clients.
In addition, the Club includes the twice-monthly live Marketing Action Program via Zoom videoconference to keep your marketing on track and accountable.
And access to all of this is only $9 per month.