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The Fearless Marketer Articles Index

A collection of articles designed to move your marketing into action

I’ve been writing articles for my business for more than 30 years, and 22 years for this blog. Impressed? Gee, I hope so, or this has all been a colossal waste of time!  There are 100+ articles on this current site and the others are lost to time and space. But if you’re a glutton for reading, you’ll find 5 1/2 years worth more on my Old Typepad Blog (2006-2011)

Going Radically Virtual

Wondering how your business can survive and thrive during the Coronavirus pandemic? The solution: Take your business Radically Virtual. Live session this topic tomorrow.…

One Big Key to Attracting More Clients

Every week in my group program I coach the participants on one or more of the 8 Marketing Keys to Attracting More Clients. This…

How to Have a Marketing Breakthrough

My wife and I have been watching a wonderful show on Netflix called Chef’s Table. Each episode is an intimate peek into the life…

How to Change a Bad Thinking Habit

For the past several weeks I’ve been writing about and teaching how to get more meetings with prospective clients and those who can connect…

The Incomparable Expert – Interview With Jason Leister

Introducing a new monthly interview series with leading edge-business professionals. This has been in the works for some time. It’s based on the premise…

A Humane Approach to Marketing

Last week I did a “webinar demo session” on how to send very simple emails to get meetings with prospective clients and those who…

What to Say Once You Get a Meeting

I’ve been writing a lot about the importance of setting up meetings with prospective clients and those who can lead you to prospective clients.…

How to Get 100 Meetings

When we think of marketing our professional services, we often think about all the things we need to do to be visible and get…

The Amazing Fable of Bubble City

There once was a magnificent city named Bubble City. It was a wonderful place. Everybody knew everyone else. And all its inhabitants felt familiar…

How to Deal With Marketing Resistance

What’s something you want in your business right now? It could be a number of things: You want to make more money, you want…

How to Increase Engagement on LI

Last week I talked about having “Human Conversations” on LinkedIn. You know, simple, conversational, authentic. Like you’d talk to someone you met at a…

Have Human Conversations on LI

Last week I shared some ideas about connecting on LinkedIn. Today I want to share in more depth about having "human conversations" through LinkedIn…

How to Connect on LinkedIn

As wonderful as LinkedIn can be to find and connect with your ideal prospects, most of us have no idea how to actually turn…

Power Outages and Mindsets

Here I am sitting in my 54-degree frigid office, typing with numb fingers.  The power has been out since Saturday evening and we're not…

What Are You Really Selling?

If you’re a self-employed professional, you know what you’re selling, right? Management development programs, executive coaching services, communication skills training, financial planning, etc. Right?…

Mastery of Marketing Campaigns

The majority of clients who have come to me over the years want to know how to get more clients faster. And they’re often…

The Secret to Winning the Marketing Game

Marketing is a game. And the whole point of a game is to make something more important than something else. What we make important…

Imagination is Actually Magic. Seriously.

What would be real magic? Making something instantly appear out of nowhere. Or disappear. And we know, according to proven scientific principles, we cannot…

Stories You Tell Yourself About Marketing

Why does marketing often feel like a struggle, a challenging and not very fun to do? I want to suggest that it’s mostly because…

Navigating the Rapids of Your Mind

Imagine you’re in a kayak paddling down a river. It’s a beautiful day and you’re feeling great. But then, up ahead, you see a…

How to Make Your Marketing More Proactive

Several years ago, I was meeting a participant in one of my group programs. We were discussing his speaking plan. “Jeff, I’m glad to…

How to Market Without “Bad Manipulation”

This past week, someone sent me this question: “Would you take some time to answer how good marketing is not emotional manipulation/controlling?” Great question. When…

20 Ways to Make Your Marketing More Likable

Quick, what do people respond favorably to? Simple, everyone responds favorably to stuff they like. And conversely, people respond unfavorably to stuff they don’t…

A Marketing Plan for an Ex Nun

One of my most rewarding clients was a nun. Patty Grasher was a nun who lived in a convent for 28 years. And I…

A Little Story about Ice Fishing

I want you to introduce you to an Eskimo boy named Tulok from Inukjuak, Canada. Although born in the Arctic, he didn’t spend a…

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