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There’s gotta be a few good ideas in here somewhere!

Boulder Creek Fire Evacuation Update

Boulder Creek Fire Evacuation Update

Below are all the email messages I sent to my list starting Tuesday, August, 18 when fire hit Boulder Creek, our home in the Santa Cuz Mountains. I wrote a letter every day, mostly to preserve my sanity! Monday, August 24. Fire still burning but…

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You’ve Got Some ‘Splainin’ To Do!

You’ve Got Some ‘Splainin’ To Do!

Like Lucy Riccardo (Lucile Ball), you’ve got a lot of ‘splainin’ to do. About your business. ‘Splainin’ is another way of saying, “Making a case for why someone should buy your services.” And until you get better at this, why should your clients buy your…

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Webinars: Your Best Promotional Tool

Webinars: Your Best Promotional Tool

Last year, my wife and I sat in the office of a Functional Doctor* to discuss my wife’s many health concerns. About an hour later, we left after handing over a $6,000 check for six months of services. Why on earth did we do that?…

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Seven Secrets to My Marketing Genius

Seven Secrets to My Marketing Genius

I recently sent an email to those in my current Marketing Action Group Program sharing about my, ahem, “Marketing Genius.” I seem to have a knack for attracting new clients, filling my programs, and keeping my head above water in good times or bad. In…

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The Magic of Your Best Idea

The Magic of Your Best Idea

What is your BEST IDEA? Not just a good idea, a brilliant idea, or an idea that works. No, Your BEST IDEA. Look, everyone has one. We can have dozens of brilliant ones and a ton of good ones. But you can only have one…

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Is it Time to Sell Yet?

Is it Time to Sell Yet?

During the pandemic, selling has been tricky. We don’t want to be seen as being self-serving, wanting to close a deal (with the client’s needs being secondary). That makes sense, but why not sell with the client’s needs being primary? After all, you are in…

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OK, Now What?

OK, Now What?

“How can I attract clients right now? Why are things so hard? I seem to have run out of ideas. Why can’t I create some momentum?” If you’ve been thinking thoughts like this recently, you’re not alone. When I think of the enormity of what…

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Three Ideas for Marketing Outrageously

Three Ideas for Marketing Outrageously

According to Jon Spoelstra, in his book, Marketing Outrageously, businesses need to embrace the concepts and practices of Marketing Outrageously. He should know. He practiced this as the general manager of several sports teams such as the Portland Trailblazers and the New Jersey Nets. He helped…

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What Exactly is Fearless Marketing?

What Exactly is Fearless Marketing?

I got so many responses from last week’s article about marketing mindsets, that I wanted to go a little deeper into the topic. My first main point was that marketing is difficult for many of us, because of our neurotic fixation on our fears, doubts…

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Can I Get Your Valuable Input?

Can I Get Your Valuable Input?

Instead of just reading today’s Fearless Marketer, I’d like to ask for some input from you. And I’ll make it fast and simple. Can you please respond to this blog post by telling me what you are looking for these days when it comes to…

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Going Radically Virtual

Going Radically Virtual

Wondering how your business can survive and thrive during the Coronavirus pandemic? The solution: Take your business Radically Virtual. In this article, I’ll talk about how, as a self-employed professional, you can stay put in your home office, work with existing clients and attract new…

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One Big Key to Attracting More Clients

One Big Key to Attracting More Clients

Every week in my group program I coach the participants on one or more of the 8 Marketing Keys to Attracting More Clients. This coming Thursday, I’ll be presenting a webinar with a scintillating outline of these 8 Keys. Reserve your space here. But hey,…

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How to Have a Marketing Breakthrough

How to Have a Marketing Breakthrough

My wife and I have been watching a wonderful show on Netflix called Chef’s Table. Each episode is an intimate peek into the life and work of one remarkable chef. The very first episode about brilliant Italian Chef, Massimo Bottura, and his restaurant Osteria Francescana…

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How to Change a Bad Thinking Habit

How to Change a Bad Thinking Habit

For the past several weeks I’ve been writing about and teaching how to get more meetings with prospective clients and those who can connect you with prospective clients. How to Get 100 Meetings More Meetings = More Clients Apparently it’s a hot topic. More than…

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The Incomparable Expert – Interview With Jason Leister

The Incomparable Expert – Interview With Jason Leister

Introducing a new monthly interview series with leading edge-business professionals. This has been in the works for some time. It’s based on the premise that ultimately engaging in business and marketing is about BEING who you are. I’ve spent the majority of my weekly writings…

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A Humane Approach to Marketing

A Humane Approach to Marketing

Last week I did a “webinar demo session” on how to send very simple emails to get meetings with prospective clients and those who can lead you to prospective clients. You can get a copy of the session here. And then the feedback started to…

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What to Say Once You Get a Meeting

What to Say Once You Get a Meeting

I’ve been writing a lot about the importance of setting up meetings with prospective clients and those who can lead you to prospective clients. How to Get 100 Meetings More Meetings = More Clients But what do you actually say in such a meeting that…

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How to Get 100 Meetings

How to Get 100 Meetings

When we think of marketing our professional services, we often think about all the things we need to do to be visible and get known. “I need to have an online presence, post regularly on social media, write articles for LinkedIn, join organizations, and network…

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The Amazing Fable of Bubble City

The Amazing Fable of Bubble City

There once was a magnificent city named Bubble City. It was a wonderful place. Everybody knew everyone else. And all its inhabitants felt familiar and safe. It was a bustling city full of life, energy, and businesses that met their every need. And was called…

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How to Deal With Marketing Resistance

How to Deal With Marketing Resistance

What’s something you want in your business right now? It could be a number of things: You want to make more money, you want to attract more clients, you want to improve your website, you want to get your LinkedIn marketing on track, you want…

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How to Increase Engagement on LI

How to Increase Engagement on LI

Last week I talked about having “Human Conversations” on LinkedIn. You know, simple, conversational, authentic. Like you’d talk to someone you met at a party: “Hi, what do you do?” “I’m a consultant in the field of intuitive leadership.” “Wow, that sounds exciting. How long…

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Have Human Conversations on LI

Have Human Conversations on LI

Last week I shared some ideas about connecting on LinkedIn. Today I want to share in more depth about having "human conversations" through LinkedIn Messenger (as opposed to robotic conversations). The first thing to realize is that very few people are actually having human conversations…

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How to Connect on LinkedIn

How to Connect on LinkedIn

As wonderful as LinkedIn can be to find and connect with your ideal prospects, most of us have no idea how to actually turn them into paying clients. This is the first of a few articles on how to do that. This is based on…

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Power Outages and Mindsets

Power Outages and Mindsets

Here I am sitting in my 54-degree frigid office, typing with numb fingers.  The power has been out since Saturday evening and we're not sure when it will be restored. But thanks to my trusty new WEN generator (above), I have power to my computer,…

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What Are You Really Selling?

What Are You Really Selling?

If you’re a self-employed professional, you know what you’re selling, right? Management development programs, executive coaching services, communication skills training, financial planning, etc. Right? No, wrong. Those are your services, but that is not what you are selling and not what your clients are buying.…

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Mastery of Marketing Campaigns

Mastery of Marketing Campaigns

The majority of clients who have come to me over the years want to know how to get more clients faster. And they’re often looking for a “silver bullet” that will draw new clients to them magically. The closest thing I know to a silver…

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The Secret to Winning the Marketing Game

The Secret to Winning the Marketing Game

Marketing is a game. And the whole point of a game is to make something more important than something else. What we make important in the marketing game is attracting great clients, earning good money, and making a difference. There are two important secrets to…

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Imagination is Actually Magic. Seriously.

Imagination is Actually Magic. Seriously.

What would be real magic? Making something instantly appear out of nowhere. Or disappear. And we know, according to proven scientific principles, we cannot transcend the physical laws of the universe. We can’t turn the moon into the sun with a wave of a wand…

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Stories You Tell Yourself About Marketing

Stories You Tell Yourself About Marketing

Why does marketing often feel like a struggle, a challenging and not very fun to do? I want to suggest that it’s mostly because of the stories you tell yourself about marketing. If you haven’t noticed, you are always telling yourself stories. And the first…

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Navigating the Rapids of Your Mind

Navigating the Rapids of Your Mind

Imagine you’re in a kayak paddling down a river. It’s a beautiful day and you’re feeling great. But then, up ahead, you see a fork in the river. To the right, the river is flowing smoothly; to the left, you see rapids and rocks. So,…

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How to Make Your Marketing More Proactive

How to Make Your Marketing More Proactive

Several years ago, I was meeting a participant in one of my group programs. We were discussing his speaking plan. “Jeff, I’m glad to hear that you’re getting speaking engagements and that people are enjoying your talks. But what are you doing with the cards…

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How to Market Without “Bad Manipulation”

How to Market Without “Bad Manipulation”

This past week, someone sent me this question: “Would you take some time to answer how good marketing is not emotional manipulation/controlling?” Great question. When you really think of it, marketing is simply a process of getting people to respond to you favorably. You have something…

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20 Ways to Make Your Marketing More Likable

20 Ways to Make Your Marketing More Likable

Quick, what do people respond favorably to? Simple, everyone responds favorably to stuff they like. And conversely, people respond unfavorably to stuff they don’t like. And that, dear reader, is the complete story of human psychology in a nutshell! Just think of all the marketing…

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A Marketing Plan for an Ex Nun

A Marketing Plan for an Ex Nun

One of my most rewarding clients was a nun. Patty Grasher was a nun who lived in a convent for 28 years. And I was rather surprised when she signed up for one of my programs about 15 years ago. She blew away my pictures…

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A Little Story about Ice Fishing

A Little Story about Ice Fishing

I want you to introduce you to an Eskimo boy named Tulok from Inukjuak, Canada. Although born in the Arctic, he didn’t spend a lot of time living there. Because of his high intelligence as a child, he was lucky enough to get a scholarship…

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