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How to Change a Bad Thinking Habit

How to Change a Bad Thinking Habit

For the past several weeks I’ve been writing about and teaching how to get more meetings with prospective clients and those who can connect you with prospective clients. How to Get 100 Meetings More Meetings = More Clients Apparently it’s a hot topic. More than…

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The Incomparable Expert – Interview With Jason Leister

The Incomparable Expert – Interview With Jason Leister

Introducing a new monthly interview series with leading edge-business professionals. This has been in the works for some time. It’s based on the premise that ultimately engaging in business and marketing is about BEING who you are. I’ve spent the majority of my weekly writings…

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A Humane Approach to Marketing

A Humane Approach to Marketing

Last week I did a “webinar demo session” on how to send very simple emails to get meetings with prospective clients and those who can lead you to prospective clients. You can get a copy of the session here. And then the feedback started to…

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What to Say Once You Get a Meeting

What to Say Once You Get a Meeting

I’ve been writing a lot about the importance of setting up meetings with prospective clients and those who can lead you to prospective clients. How to Get 100 Meetings More Meetings = More Clients But what do you actually say in such a meeting that…

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How to Get 100 Meetings

How to Get 100 Meetings

When we think of marketing our professional services, we often think about all the things we need to do to be visible and get known. “I need to have an online presence, post regularly on social media, write articles for LinkedIn, join organizations, and network…

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The Amazing Fable of Bubble City

The Amazing Fable of Bubble City

There once was a magnificent city named Bubble City. It was a wonderful place. Everybody knew everyone else. And all its inhabitants felt familiar and safe. It was a bustling city full of life, energy, and businesses that met their every need. And was called…

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How to Deal With Marketing Resistance

How to Deal With Marketing Resistance

What’s something you want in your business right now? It could be a number of things: You want to make more money, you want to attract more clients, you want to improve your website, you want to get your LinkedIn marketing on track, you want…

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How to Increase Engagement on LI

How to Increase Engagement on LI

Last week I talked about having “Human Conversations” on LinkedIn. You know, simple, conversational, authentic. Like you’d talk to someone you met at a party: “Hi, what do you do?” “I’m a consultant in the field of intuitive leadership.” “Wow, that sounds exciting. How long…

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Have Human Conversations on LI

Have Human Conversations on LI

Last week I shared some ideas about connecting on LinkedIn. Today I want to share in more depth about having "human conversations" through LinkedIn Messenger (as opposed to robotic conversations). The first thing to realize is that very few people are actually having human conversations…

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How to Connect on LinkedIn

How to Connect on LinkedIn

As wonderful as LinkedIn can be to find and connect with your ideal prospects, most of us have no idea how to actually turn them into paying clients. This is the first of a few articles on how to do that. This is based on…

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Power Outages and Mindsets

Power Outages and Mindsets

Here I am sitting in my 54-degree frigid office, typing with numb fingers.  The power has been out since Saturday evening and we're not sure when it will be restored. But thanks to my trusty new WEN generator (above), I have power to my computer,…

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What Are You Really Selling?

What Are You Really Selling?

If you’re a self-employed professional, you know what you’re selling, right? Management development programs, executive coaching services, communication skills training, financial planning, etc. Right? No, wrong. Those are your services, but that is not what you are selling and not what your clients are buying.…

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Mastery of Marketing Campaigns

Mastery of Marketing Campaigns

The majority of clients who have come to me over the years want to know how to get more clients faster. And they’re often looking for a “silver bullet” that will draw new clients to them magically. The closest thing I know to a silver…

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The Secret to Winning the Marketing Game

The Secret to Winning the Marketing Game

Marketing is a game. And the whole point of a game is to make something more important than something else. What we make important in the marketing game is attracting great clients, earning good money, and making a difference. There are two important secrets to…

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Imagination is Actually Magic. Seriously.

Imagination is Actually Magic. Seriously.

What would be real magic? Making something instantly appear out of nowhere. Or disappear. And we know, according to proven scientific principles, we cannot transcend the physical laws of the universe. We can’t turn the moon into the sun with a wave of a wand…

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Stories You Tell Yourself About Marketing

Stories You Tell Yourself About Marketing

Why does marketing often feel like a struggle, a challenging and not very fun to do? I want to suggest that it’s mostly because of the stories you tell yourself about marketing. If you haven’t noticed, you are always telling yourself stories. And the first…

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Navigating the Rapids of Your Mind

Navigating the Rapids of Your Mind

Imagine you’re in a kayak paddling down a river. It’s a beautiful day and you’re feeling great. But then, up ahead, you see a fork in the river. To the right, the river is flowing smoothly; to the left, you see rapids and rocks. So,…

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How to Make Your Marketing More Proactive

How to Make Your Marketing More Proactive

Several years ago, I was meeting a participant in one of my group programs. We were discussing his speaking plan. “Jeff, I’m glad to hear that you’re getting speaking engagements and that people are enjoying your talks. But what are you doing with the cards…

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How to Market Without “Bad Manipulation”

How to Market Without “Bad Manipulation”

This past week, someone sent me this question: “Would you take some time to answer how good marketing is not emotional manipulation/controlling?” Great question. When you really think of it, marketing is simply a process of getting people to respond to you favorably. You have something…

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20 Ways to Make Your Marketing More Likable

20 Ways to Make Your Marketing More Likable

Quick, what do people respond favorably to? Simple, everyone responds favorably to stuff they like. And conversely, people respond unfavorably to stuff they don’t like. And that, dear reader, is the complete story of human psychology in a nutshell! Just think of all the marketing…

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A Marketing Plan for an Ex Nun

A Marketing Plan for an Ex Nun

One of my most rewarding clients was a nun. Patty Grasher was a nun who lived in a convent for 28 years. And I was rather surprised when she signed up for one of my programs about 15 years ago. She blew away my pictures…

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A Little Story about Ice Fishing

A Little Story about Ice Fishing

I want you to introduce you to an Eskimo boy named Tulok from Inukjuak, Canada. Although born in the Arctic, he didn’t spend a lot of time living there. Because of his high intelligence as a child, he was lucky enough to get a scholarship…

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