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Is that you? Sick and tired of that yet?

Hey, you do great work for your clients, but you suck at finding new ones. 

Your only marketing is praying that your clients love you enough to send you referrals.

Your marketing plan is a circle,  with some squares and arrows on a napkin.

Your sales approach is answering the phone.

Your website tells the world how wonderful you are.

Well, probably not that bad, but sucky nevertheless.

The first step to success in marketing is telling the truth. The second is laughing at yourself. 

You take yourself too seriously, but your marketing not seriously enough.

Your business is stagnant and you have no clue how to get attention, let alone response.

You need messages and propositions that are bold and compelling, not mind-numbingly boring.

Where should you start? What can you do? Will anything actually work? Is success possible?

Well, absolutely, if you’re ready to learn something new.

And if you really want to grow your business, you can’t do it in a half-assed kind of way.

If you want more and better clients, you need razor-sharp focus, strategy, and follow-through.

You need great ideas, information and inspiration from someone who’s been there, who’s worked with thousands of self-employed people like you and who knows the ropes.

If you’re ready to learn, you’re in the right place. If not, I bid you farewell and wish you good luck.

Who am I and what is this site about?

I’m Robert Middleton, the owner of Action Plan Marketing, and I’ve been working with and writing about marketing for independent professionals for a loooooong timegoing on 34 years, and still finding creative ways to communicate with impact.

What you’ll find on this site are authentic, real-world, hands-on ideas and approaches about attracting more clients. Stuff you can use. Stuff that works.

Ultimately everyone needs to find their own marketing path. There is no one-size-fits-all marketing approach and no marketing silver bullets.

I’m passionate and kinda crazy about marketing for people like you and I love to help them succeed in growing their businesses. I just got this nice note in the mail today from a client:

Dear Robert – I wanted to take a moment and thank you for all you have given me for the past twenty years. I am so deeply grateful for all of your wisdom, expert guidance, support, and creativity that you have poured into the world. Your support of my development as a self-employed consultant has allowed me to build a beautiful life with my husband. – Colleen C. Boyd

You’ll find a ton of articles on my blog about how to attract more of your ideal clients – from every angle you can imagine. And they’re all taken from my 30+ years of marketing success in both my and my clients’ businesses.

And there’s also a bunch of free stuff on the site to help you with your marketing. Including this:

Get my free marketing e-book

This is where to start: If your marketing is not as great as you’d like, in fact, if it sucks, I’d like to give you a free e-book called “Why Your Marketing Sucks and 8 Strategies to Make it Awesome.” Get your free e-book today by clicking on that awesome orange button below and you’ll have it in seconds.

And when you opt-in, you’ll also get my world famous email newsletter, More Clients (since 1997), with ideas, information, and inspiration for growing your professional service business. No spam, no junk, just value. And you can opt-out anytime with just one click. So…


Hey, and while you’re here, I’d be very grateful if you shared this site with your friends by using those nifty little social media icons to the left or at the bottom of the page.

Many thanks and Cheers, Robert

Recent “More Clients” Blog Posts

Action Plan Partial Sabbatical Update

Action Plan Partial Sabbatical Update

Last month I announced that I was taking a “Partial Sabbatical” from working with new clients or conducting programs. What I’m attempting is to take enough of a step back to determine what I want to do with my business for the rest of my…

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Stop an Addictive Habit – And Replace It With an Inspiring One

Stop an Addictive Habit – And Replace It With an Inspiring One

Other than substance abuse, what is the most destructive habit or addiction facing American Society? Since mid 2015, I believe the top destructive addictive habit for many Amercians has been following national political news. And I’m not just throwing around the word addiction casually. According…

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The Genius Formula: Plan, Promise, Schedule

The Genius Formula: Plan, Promise, Schedule

Gay Hendricks, in his book, The Big Leap, says one’s Genius Zone is, “the set of activities you are uniquely suited to do… that draw on your special gifts and strengths.” The formula, according to Hendricks, for discovering our own Genius Zone is to answer…

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Working Your Business From the Zone of Genius

Working Your Business From the Zone of Genius

At the end of 2012, after a long string of business successes, I experienced burnout and dramatically scaled back my business. My first big success in 2000, the publishing of the InfoGuru Manual, brought me wide attention and a dramatically increased income. That led to…

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