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Are you a B2B Consultant, Coach, or Trainer

who wants to attract more high-end clients?

business coach

Do any of these sound familiar?

1. You are a self-employed B2B professional such as a management consultant, executive coach, or corporate trainer who has struggled over the years to consistently attract new high-end clients.

2. Your current marketing message, communication materials, and outreach strategies aren’t working. So, you’re not getting the attention and interest to generate enough meetings with new prospective clients.

3. You have not developed and packaged high-end services that deliver measurable outcomes for your clients. So, your services and programs are seen as commodities and you’re not earning what you’re worth.

4. You have not yet mastered a non-manipulative, professional selling process for converting qualified prospects into paying clients. As a result, you’re not converting enough prospective clients into paying clients.

If one or more of these are true for you, perhaps I can help. Check out our Resources and Services in the column to the right. >>>

client attraction

Clients Club

Who am I and how can I help you?

I’m Robert Middleton, a marketing consultant and coach to self-employed B2B professionals since 1984. I’ve helped thousands of clients (some of them above) to attract more of their ideal high-end clients. Without any gimmicks or hype. 

Check out these Resources and Services. 

1. The Getting Out There weekly newsletter, published since 1997. Hands-on articles about getting the attention of more prospective clients and closing more businesses.

2. The free Open Sessions twice-monthly Zoom gathering where we explore ideas for getting in front of more qualified prospective clients.

3. The More Clients Club with a huge collection of courses, interviews, and audios on every aspect of successfully winning new clients. The monthly membership is only $9! (Gasp, how is that possible!)

4. Individual Marketing Coaching, where I work with you hand-in-hand to develop and implement your customized approach to attracting more of your ideal, high-end clients.

To start attracting more of your ideal, high-end clients, you need to improve your skills in all the four areas above. So, let me give you a quick start with this free report: 

Get More Meetings, Land More Clients

The first step in attracting more clients is getting in front of them! I’ve prepared a report with the very best, proven ideas for getting the attention of prospective clients and then getting meetings and conversations with them that ultimately convert them into new paying clients. Get your free copy below. 

Just enter your name and email below and it’s yours!

business coach

More about the work of Action Plan Marketing

business coachRobert Middleton
I’ve been working with self-employed professionals since 1984. Author of the InfoGuru Marketing Manual, my approach to attracting clients is all about sharing your true value without hype.

Where You’ve Seen Me
Well, I’ve been around for a while… in business since 1984 and online since 1996 and have published my weekly ezine and blog to hundreds of thousands of self-employed professionals all over the world. I wrote the InfoGuru Marketing Manual in 1999 which was an online bestseller and kickstarted the “industry” of assisting self-employed people with their marketing. I’ve worked with thousands of clients and program participants. 

What Others Say:

“In Robert’s program, ten years ago, he transformed the way that I think about marketing. He gave me tools that are simple and work to this day, he gave me perspectives that changed my mindset and perhaps most powerful of all he connected me with people who continue to be invaluable in my business and life. If you struggle with marketing, there is no better teacher in the world.” — Sharon Rich

“I bought several of your programs through the years and joined your program three years ago, putting in many hours of study and application. My results? My Built-for-Results Program and my marketing now work. My income doubled two years ago, and again the year after. – Albert van Niekerk

“Before I started working with you, I was trying to get the courage up to raise the prices of my services from $1400 to $1900. But after you taught me about high-value, high-priced packages, I now command $7,100 or more per client! I’m just coming off my two best months ever, at $20K and 26K respectively!” – Tammy Kabell

“I’m a professional marketer. Companies pay a lot of money for the results I help them create. So why did I see a need for Robert’s help with my own marketing? First, Robert has an exceptional talent for understanding what you are trying to say and boiling things down into simple language that resonates with potential clients. You and I are too close to our own businesses. We need the clarity that comes from an expert with a talent for seeing the essence of what we do and helping us communicate it. Second, I’ve found that I implement faster when following his coaching and using his proven frameworks for getting into action.” — Bob Sherlock 

My Prime Values
Helping my clients produce results and sticking with them until they succeed. Honoring the value and genius of each client. Working and playing hard. Having fun. Living in the now. 

Check Out The Site
There’s a lot of free information here on my Free-stuff pages plus tons of articles on my blog on how you can attract more clients as a self-employed B2B professional. Plus information on my services and programs and how I work with clients. 

Thanks for visiting!

Cheers, Robert

Take a look at the Getting Out There Blog…

More Ideas for More Meetings

More Ideas for More Meetings

The most important skill in attracting new clients? Getting more meetings and conversations with your…

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The Big Key to Getting More Meetings

The Big Key to Getting More Meetings

How do you get more meetings with prospective clients? This is a topic I’ve written…

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The Pothole Potluck – Ideas, Input & Insights

The Pothole Potluck – Ideas, Input & Insights

Are you getting tired of consuming media information? You know, email, articles, videos, social media,…

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Take Small, Scary, but Low-Risk Steps

Take Small, Scary, but Low-Risk Steps

OK, let’s say you know exactly what you want in your business. For instance, to…

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Crossing the Prospecting Chasm

Crossing the Prospecting Chasm

When I work with clients, we go through four main stages. 1. Clarification of their…

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The Source of All Marketing Challenges

The Source of All Marketing Challenges

Last week, in my new Open Sessions Program, I asked the following question: “What is…

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Practice – The Master Key to Persuasion

Practice – The Master Key to Persuasion

Article #7 of the 12 Ps Series. Read #6 on “Your Step-by-Step Marketing Plan.” One…

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Your Step-by-Step Marketing Action Plan

Your Step-by-Step Marketing Action Plan

Article #6 of the 12 Ps Series. Read #5 on “Preparation – Another word for…

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How to Banish the Fear of  Marketing and Selling

How to Banish the Fear of Marketing and Selling

One of the marketing practices I strongly encourage my clients to implement is to reach…

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Preparation – Another Word for Learning

Preparation – Another Word for Learning

Article #5 of the 12 Ps Series. Read #4 on How Aware Presence Can Transform…

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What Are Your Three Client Issues?

What Are Your Three Client Issues?

When you first meet with a new prospective client, what do you say? Some talk…

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How Aware Presence Can Transform Your Life

How Aware Presence Can Transform Your Life

Article #4 of the 12 P’s Series. Read #3 on Picturing  What You Want. Living…

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Picturing What You Really Want

Picturing What You Really Want

Article #3 of the 12 Ps Series. Read #2 here. This weekend I watched the…

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Articulate Your Purpose – And Keep it Simple

Articulate Your Purpose – And Keep it Simple

Article #2 of the 12 Ps Series. Read #1 here. When you know what you…

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What are Your Greatest Passions?

What are Your Greatest Passions?

What are you really passionate about? I mean excited about, turned on by, fascinated with?…

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Marketing, Selling, and Loving Your Clients

Marketing, Selling, and Loving Your Clients

Do you love your clients? I mean do you really like, appreciate, and cherish them?…

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The 6Ps of Getting Out There

The 6Ps of Getting Out There

On Friday, I watched a great new movie on Netflix: Hustle, featuring Adam Sandler. Not…

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