Looking for New Clients?
You’re a Self-Employed Professional. You want to attract more clients. Where do you start?
You’re a self-employed professional such as a management consultant, business coach, corporate trainer, or other self-employed business professional. You love what you do and make a real difference to your clients.
You’re smart, professional, experienced, and capable, and you want to attract more clients but you feel lost at sea, alone and drifting who-knows-where. You know there are countless fish in the sea, but you don’t know where to find them, what bait to use, or whether to use a net or a line.
However, many of my clients have told me, “Robert, if I could just get in front of the right people, I know I could turn them into new clients.”
Your three biggest challenges in attracting clients:
1. You’re not communicating about your business powerfully enough to get the attention and interest of (let alone meetings with) prospective clients.
2. You’re not using the best, most effective strategies to get your name and message in front of your ideal clients. It’s as if you’re invisible.
3. With so many options and no clear solutions, you’re stuck and not sure where to start, so you end up doing very little or nothing.
Finding your marketing path
Ultimately, everyone needs to find their own marketing path. There is no one-size-fits-all marketing approach and no marketing silver bullets. However, I’ve discovered, tested, and proven many ways to attract new clients that work a whole lot better than what you’re doing now. You can find a way that works for you.
On this site, you’ll find authentic, real-world, hands-on ideas, approaches, and strategies for attracting more clients. And they’re all geared towards self-employed professionals like you. Marketing with integrity and ingenuity. Strategies you can use – tools you can apply – approaches that work. No hype or B.S.
Hi, I’m Robert Middleton
…and I’m passionate and kinda crazy about helping people like you grow their business. I’ve been helping self-employed professionals be better marketers since 1984. And this website is dedicated to helping you succeed in attracting great clients with strategies that work for you.
On this site, you’ll find a lot of valuable free information and articles to help you understand how you can apply marketing to attract more of your ideal clients. Starting with this:
Get my free marketing e-book
This is where to start: If your marketing is not as great as you’d like, even if you’re not doing much marketing, I’d like to give you a free e-book called “8 Proven Strategies for Jumpstarting Your Marketing Genius.” These eigh potent ideas will get you thinking in the right direction about attracting more clients.
And when you get it, you’ll also receive my world famous weekly email newsletter, More Clients (since 1997), with ideas, information, and inspiration for growing your professional service business. No spam, no junk, just value. And you can opt-out anytime with just one click. So…
Recent “More Clients” Blog Posts
The Hardest Thing About Being Self-Employed
Being self-employed isn’t easy. Not only do you have to develop, market, and deliver professional services at a very high level, you also need to accomplish all of this in relative isolation. The majority of self-employed consultants, coaches, and trainers run their businesses from a…
Why Most Online Marketing is a Waste of Time – What Works Instead
When it comes to growing your business these days, all you hear about is online marketing. After all, if more prospective clients simply found your website online, you’d get more business, right? Well, it’s not so simple. After engaging in online marketing for more than…
How to Dramatically Increase Your Email Response
Is it possible to use personalized emails that get a great response, and ultimately, new clients, from those in your network? I’m not talking about mass direct emails, but sending individual emails to people in one’s network, LinkedIn connections, past clients, etc. for the purpose…
How to Successfully Meet the Three Biggest Marketing Challenges
I like to think I’m a pretty good marketer of my professional services. After all, I’ve been at it for 34 years, read hundreds of marketing books, thousands of articles and studied with the very best marketing gurus. But marketing is still challenging for me…
