Are you a B2B Consultant, Coach, or Trainer
who wants to attract more high-end clients?
I’m Robert Middleton, a marketing consultant and coach to self-employed B2B professionals since 1984. I’ve helped thousands of clients (some of them above) to attract more of their ideal high-end clients. My approach to “Proactive, Experience Marketing” is the most effective strategy for getting the attention of prospective clients and converting them into great paying clients. Without any gimmicks or hype.
Are any of these true for you?
You are a self-employed B2B professional such as a management consultant, executive coach, or corporate trainer who has struggled over the years
to consistently attract new high-end clients.
Your current marketing message, communication materials, and outreach strategies are not getting the attention and interest necessary to get enough meetings and conversations with new prospective clients.
You have not developed and packaged high-end services that deliver measurable outcomes for your clients. So, your services and programs
are seen as commodities.
You have not yet mastered a non-manipulative, professional selling process for converting qualified prospects into paying clients. As a result,
you are not earning what you’re really worth.
To start attracting more of your ideal, high-end clients, you need to improve your skills in all the four areas above. So, let me give you a quick start with this free report:
Get More Meetings, Land More Clients
The first step in attracting more clients is getting in front of them! I’ve prepared a report with the very best, proven ideas for getting the attention of prospective clients and then getting meetings and conversations with them that ultimately convert them into new paying clients. So, get your free copy below.
Just enter your name and email below and it’s yours!
More about the work of Action Plan Marketing
Robert Middleton
I’ve been working with self-employed professionals since 1984. Author of the InfoGuru Marketing Manual, my approach to attracting clients is all about sharing your true value without hype.
Where You’ve Seen Me
Well, I’ve been around for a while… in business since 1984 and online since 1996 and have published my weekly ezine and blog to hundreds of thousands of self-employed professionals all over the world. I wrote the InfoGuru Marketing Manual in 1999 which was an online bestseller and kickstarted the “industry” of assisting self-employed people with their marketing. I’ve worked with thousands of clients and program participants.
What Others Say:
“In Robert’s program, ten years ago, he transformed the way that I think about marketing. He gave me tools that are simple and work to this day, he gave me perspectives that changed my mindset and perhaps most powerful of all he connected me with people who continue to be invaluable in my business and life. If you struggle with marketing, there is no better teacher in the world.” — Sharon Rich
“I bought several of your programs through the years and joined your program three years ago, putting in many hours of study and application. My results? My Built-for-Results Program and my marketing now work. My income doubled two years ago, and again the year after.” – Albert van Niekerk
“Before I started working with you, I was trying to get the courage up to raise the prices of my services from $1400 to $1900. But after you taught me about high-value, high-priced packages, I now command $7,100 or more per client! I’m just coming off my two best months ever, at $20K and 26K respectively!” – Tammy Kabell
“I’m a professional marketer. Companies pay a lot of money for the results I help them create. So why did I see a need for Robert’s help with my own marketing? First, Robert has an exceptional talent for understanding what you are trying to say and boiling things down into simple language that resonates with potential clients. You and I are too close to our own businesses. We need the clarity that comes from an expert with a talent for seeing the essence of what we do and helping us communicate it. Second, I’ve found that I implement faster when following his coaching and using his proven frameworks for getting into action.” — Bob Sherlock
My Prime Values
Helping my clients produce results and sticking with them until they succeed. Honoring the value and genius of each client. Working and playing hard. Having fun. Living in the now. Being kind.
Check Out The Site
There’s a lot of free information here on my Free-stuff pages plus tons of articles on my blog on how you can attract more clients as a self-employed B2B professional. Plus information on my services and programs and how I work with clients.
Thanks for visiting!
Cheers, Robert
Take a look at the Fearless Marketer Blog…
Want to Play the No-Blame Game?
Have you noticed that there’s a whole lot of blame going around these days? People…
The Know-Like-Trust Factor
You’ve probably heard about the need to build what’s called the “Know-Like-Trust Factor” if you…
Reading is Steroids for the Brain
Today, I’m posting a guest article by Matt Furey who sends out one of my…
Stop Selling and Start Listening
Whenever you read about selling these days, it’s all about messaging, story-telling, and pitching. Thing…
How Old Are You Really?
This New Rules video from Bill Maher was not only funny, but it was also…
The Strategy Session Process (and closing the deal)
In last week’s newsletter, I talked about what needed to be in place before you…
Beyond the Icky Selling Process
I spoke to someone on the phone last week who told me he never sold.…
Facing the Terror of Reaching Out
It’s fascinating how many people love horror movies. It’s never been my favorite movie genre,…
Random or Intentional Connections?
While I was preparing the video for “Lots and Lots of Meetings” I remembered a…
Introduce Yourself (to people you don’t yet know… gasp!)
Let’s say you belong to a chamber of commerce or a professional organization and you…
How to Get More Meetings – Pt 2
Two weeks ago I wrote about how to get more meetings with past clients. Link…
Reach Out and Touch Someone
For many of the clients I’ve worked with over the years, the most dreaded activity…
Why We Struggle with Marketing
There are two things that make us struggle with marketing. One is relatively easy to…
When You Run Out of Ideas
There comes a time in everyone’s business when they run out of ideas. You are…
I.S.C.G.I. Selling
A large percentage of self-employed professionals don’t like selling. But what about it don’t they…
The Marketing-Selling Sequence
A lot of marketing is like throwing a bunch of balls in the air and…
5 Great Marketing Ideas
Every week for 25 years I've written this newsletter, The Fearless Marketer (used to be…
The Amazing Process, Purpose, and Outcome Document
About 30 years ago I worked with a client – an executive recruiter – who…