Vision, Words, and Actions for a Cause3 min read
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With more than 50 Ordinary Visionary interviews conducted over the past seven months, I’ve learned a few very powerful things:
– Visions propel creative action.
– Words help to solidify the vision.
– Vision, words, and action lead to results.
Right now, we are in the middle of one of the most consequential presidential campaigns in modern history.
And the Harris/Walz campaign seems to understand the power of vision, words, and action.
Their campaign slogans, “We won’t go back” and “When we fight, we win!” are potent examples.
In political campaigns, slogans are more than catchy phrases; they are rallying cries, distillations of deeper principles that galvanize supporters and articulate a vision for the future.
A slogan’s value is inherently tied to the righteousness of the cause it represents.
Historically, rallying cries have only achieved lasting impact when they were linked to movements that sought to advance justice, protect freedoms, or uplift the oppressed.
Without such a foundation, even the most cleverly crafted slogans can ring hollow, becoming mere rhetoric rather than meaningful calls to action.
For example, “We won’t go back” is a powerful expression of resistance, but its strength depends entirely on what “going back” means.
In the context of the Harris/Walz campaign, this slogan rejects a return to policies that undermine civil rights, restrict reproductive freedoms, erode environmental protections, or widen economic inequality.
These are not abstract concepts; they are battles fought and won over generations, with real consequences for millions of lives. The refusal to go back is a stand against regression, and it only has moral weight because the cause it defends is just and true.
Similarly, “When we fight, we win!” resonates only when the fight itself is righteous.
This slogan suggests that victory is inevitable when the cause is noble and the people are united.
The Harris/Walz campaign ties this message to the fight for democracy, equality, and human dignity—causes historically on the right side of history.
When people believe they are fighting for something greater than themselves, for principles that benefit all, the slogan becomes a powerful motivator, imbuing the struggle with a sense of moral urgency.
History is full of examples where slogans connected to just causes have led to profound change.
The Civil Rights Movement’s “We Shall Overcome” was not just a song but a statement of faith in the justice of their cause.
It gained its power from the righteousness of the fight against segregation and discrimination.
Similarly, Churchill’s “We shall never surrender” was potent because it was tied to the just cause of resisting fascism and protecting freedom in Europe.
The Harris/Walz campaign’s slogans are effective because they are connected to a broader struggle for justice and progress.
“We won’t go back” and “When we fight, we win!” are rallying cries for a better government and a better world.
Let’s hope they can deliver on their message to inspire a majority of the electorate to vote for them on November 5.
Cheers, Robert
Oh, yeah, and I created a SUNO song for this post: We Won’t Go Back! Click on the link to listen.
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