Introducing a new monthly interview series with leading edge-business professionals. This has been in the works for some time.
It’s based on the premise that ultimately engaging in business and marketing is about BEING who you are.
I’ve spent the majority of my weekly writings on what to DO in your marketing. And that’s certainly important.
But who ARE YOU in all of that?
So, this monthly series will explore this topic in-depth, and I can’t imagine a better person to kick it off than Jason Leister.
I discovered Jason’s email newsletter about a year ago. And I noticed that every time I read it the molecules in my brain got rearranged!
Jason questions everything about what it means to be an independent professional out there sharing your work.
And in this interview, I explore Jason’s unique and expansive perspective.
Jason started his professional life as a classical pipe organist – for 27 years! He didn’t come to marketing and selling his professional services quickly or easily. He started the journey by reading my InfoGuru Marketing Manual about 20 years ago.
And this started the exploration of what his business would be and how he’d get the word out into the world.
He emerged with the articulation of a very powerful idea, relevant to every single Independent Professional: The Incomparable Expert. And in this interview, he digs deeply into exactly what this means.
I promise that you’ll find his discoveries mind-opening and exciting. What you won’t find is any hype. Jason isn’t selling anything, he’s presenting a new way to approach being a business person.
P.S. BEING in business will be published on the first Tuesday of every month in place of the Fearless Marketer.
Robert Middleton Interviews Jason Leister on the concept of the Incomparable Expert
Subscribe to Jason Leister’s Email Newsletter, the Incomparable Expert Daily Journal here.
Get Jason’s book, Incomparable Expert here (paperback and Kindle). This is a collection of 133 of Jason’s Daily Journal articles.
But only get these if you’re ready to also rearrange the molecules in your brain!