The first thing we want to get when it comes to attracting clients is: ATTENTION! If we don’t get the attention of our prospective clients (in one way or another) we’ll never get a meeting with them, let alone land…
Last week, I asked for your input. I wanted to know what your issues were when it came to attracting new clients to your business. I got a ton of responses and my head is still swimming with everything you…
I’ve been at the humungous business conference, Social Media Marketing World since Sunday. There, I’ve been absorbing ideas like a sponge and I’d like to share a few insights. More than 4,000 participants have been asking the question: “How do I…
On Thanksgiving day, My wife and I went to see the Mr. Rogers film, A Beautiful Day in the Neighborhood. This is one of those rare films that can create a shift in one’s perspective about life. In many movies,…
It’s been a challenging month in many ways. First, we lost power for four days which I wrote about last week. Then a few days later my main computer died. Thank God I have a laptop! Then my wife informed…
I’m not a LinkedIn Expert. More like a LinkedIn Dummy. Watch my quick video on this. But I’m learning, and looking at how to get more out of LinkedIn. Last week I interviewed my friend, Ted Prodromou who is most…
For someone who is essentially an introvert, I sure talk a lot about getting attention! But if you want to attract new clients, it all starts with attention. And these days, attention is harder to get than ever before. In…
Last week I put out a challenge to send me your plans for getting new clients as quickly as possible. I got a number of responses and three are posted below. What I was looking for was the simplest, fastest,…
I was speaking to a client last week about her marketing plan. She had developed a somewhat complicated plan to get the attention of her prospective clients. It had to do with networking within an organization, getting attention and credibility…
If you pick the right marketing strategy, you’ll be like that little guy in the middle of my diagram above. Yes! Winning! Fist pumps! The problem with marketing today is that there are way too many options and it’s much…
Get Attention – Get Meetings – Get Clients With Attention-Based Direct Outreach (ABDO) This is the alternate email for those who hate long sales letters and hype and just want the facts, stated as simply as possible. I did…
When we think about fearlessness and about fearless marketing, we think of things like courageous, bold action. We think of taking risks, doing creative things and really swinging out there. And all of that can be very inspiring. But have…
I’ve probably had more conversations about this topic with clients than any other: How to choose the best marketing strategies for one's professional service business. This is the fifth of five articles about the 5 Pillars of Marketing, my marketing…
Your marketing message communicates to the world what your business is about. And your LinkedIn profile is the perfect place to both develop and spotlight your most focused marketing message. This is the fourth of five articles about the 5…
Does the following give a pretty good picture of your current marketing activity? You have a website but you’re not really satisfied with it. You go to networking events once in a while. If someone asks you to give a…
When it comes to growing your business these days, all you hear about is online marketing. After all, if more prospective clients simply found your website online, you’d get more business, right? Well, it’s not so simple. After engaging in…
Is it possible to use personalized emails that get a great response, and ultimately, new clients, from those in your network? I’m not talking about mass direct emails, but sending individual emails to people in one’s network, LinkedIn connections, past…
I like to think I’m a pretty good marketer of my professional services. After all, I’ve been at it for 34 years, read hundreds of marketing books, thousands of articles and studied with the very best marketing gurus. But marketing…
