Why Do Marketing and Selling Suck?
What, pray tell, inspired me to write an article about how awful marketing and selling are? First of all, it’s 100% True, right? Marketing and selling do suck. They are manipulative, dishonest practices, devoid of ethics, or any redeeming qualities.…
YOU are Your Own Superhero!
I had a very interesting dream last night about a “Female National Super Hero” who supported us all through the coronavirus until things were better. But apparently, no such hero exists. There is nobody who is going to save us…
What We’re All Missing Right Now
Quick, what is something that you know better than anyone else, but take for granted? It’s a skill, an ability, something you are brilliant at but you fail to leverage. Are you drawing a blank? This week, while driving home…
I Have No Frickin’ Idea
Now that the majority of the population of the US and Canada (and soon the World) are self-isolated and are starting to accept we’re in for a long journey, what’s next? I’ve already shared my conviction that ramping up connections…
My Oh So Challenging Month
It’s been a challenging month in many ways. First, we lost power for four days which I wrote about last week. Then a few days later my main computer died. Thank God I have a laptop! Then my wife informed…
An Email Written From the Heart
Today, I got a wonderful email from Rene Safier, a wonderful singer in the folk/rock world. Rene also happens to be the wife of my best friend, Patrick Summar, and she’s a dear friend. And I've always been enthralled by…
LinkedIn Connection Secrets
I’m not a LinkedIn Expert. More like a LinkedIn Dummy. Watch my quick video on this. But I’m learning, and looking at how to get more out of LinkedIn. Last week I interviewed my friend, Ted Prodromou who is most…
A Client Attraction Thought Experiment
Imagine this: You are parachuted into a city where you’re a stranger. And you have one mission: Find some clients to work with. You have a few tools: A phone, a laptop, email, the Internet, your marketing message, and even…
I’m Starting a New Religion – Want to Join?
Disclaimer: This article is my lame attempt at humor. This is something I came up with a couple of weeks ago that I couldn’t let go of. If this offends your religious beliefs, then this is definitely not the religion…
All the Serious Objections to Writing Funny Emails
OK, the gloves are off. I’ve been haranguing you for more than a month about writing funny emails. But you’re still skeptical, to say the least. Here are all your serious objections: 1. I can’t write funny. It’s hard. I…
Why is Writing Funny So Hard?
Quick, answer this question: “When you think of a stereotypical salesperson, what do they sell?” Scroll down to see the answer virtually everyone gives. I’ll wait. Used cars right? Gee, did I give it away? I have no idea how…
How to Renew Old Clients with Funny Emails
Most emails sent to renew past clients are as dull as stagnant pond water: “Hi, haven’t been in touch for some time since the Grimley project. Hope you are well. I’ve been having some great successes with recent clients and…
Marketing Writing: From My Dog’s Perspective
For the purpose of this article, there are only two things you need to know about me: 1. I’ve been writing in my business for 35 years. And pretty much regularly, once a week for 22 years. 2. I own…
Get Attention – Short Letter
Get Attention – Get Meetings – Get Clients With Attention-Based Direct Outreach (ABDO) This is the alternate email for those who hate long sales letters and hype and just want the facts, stated as simply as possible. I did…
Thanks More Clients
Thanks for Enrolling in the More Clients Program Congratulations! You're In. You're in for an exciting marketing adventure that I promise will not be too arduous. In fact, I'm committed to making it both valuable and fun. We'll be working…
The Fearless Landing
Imagine that you are the pilot of a cargo plane during wartime. And you’re coming in to land your plane on the base’s runway. But as you approach, on the runway you see burned-out tanks, overturned trucks and crashed fighter…
Fearlessness is About Being, Not Doing
When we think about fearlessness and about fearless marketing, we think of things like courageous, bold action. We think of taking risks, doing creative things and really swinging out there. And all of that can be very inspiring. But have…
The Fearless Marketer. A New Focus.
After 20 years of sending out my weekly, eZine, More Clients, I’m making a big change. It’s still a weekly eZine about marketing your professional services, but with a new name and focus. The focus will be on what I…
Dylan Meera
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R.I.P. Stan Lee – 1922-2018
Where would popular culture be without the great Stan Lee, creator of Marvel Comics? As I kid, I used to love Thor and Spiderman Comics, and more than 50 years later I (and umpteen million others), are still watching Marvel Movies. One thing…
Where Friggin’ Exactly Are Your Perfect Clients?
Is the search for your perfect clients making you feel a little bit crazy? Well, the deal is, your perfect clients aren’t hiding from you. The problem is that it’s hard to get their attention, let alone get them to…
Marketing or Football… Which is Harder?
Being a professional football player is a hard job. But you’re more likely to succeed as a professional football player than you are at marketing your professional services. Let’s look at what it takes to become a successful football player.…
John McCain: Honoring the Value of Persistence
As I hit my 34th anniversary of being in business, and this morning, inspired by the news stories of John McCain’s life, I was reminded of the tremendous importance of persistence in life and business. John McCain persisted through 6…
How to Successfully Meet the Three Biggest Marketing Challenges
I like to think I’m a pretty good marketer of my professional services. After all, I’ve been at it for 34 years, read hundreds of marketing books, thousands of articles and studied with the very best marketing gurus. But marketing…
