The Marketing Action Group - Fall 2020 Program Administration Program Dates, Zoom link, Slack Group, Coaching Sessions, Resources, Recordings, and Participants Program Dates Sept 3, 17, Oct 1, 15, Nov 5, 19 Dec 3, 17, Jan 7, 21, Feb 4,…
In last week’s Webinar on Going Radically Virtual, I did a poll to measure what the participants were doing in their marketing during the pandemic. The results were telling: 1. Are you reaching out each week and getting meetings with…
Are you starting to think, “How will I market my business after the pandemic is over?” This Friday, I’ll be holding my 4th Going Radically Virtual Webinar to explore this in more depth. At the end of this month, we…
Are you wondering where you should put your business and marketing focus right now? "What should I send to my network? How can I be of service? Where should I be putting my attention?" This quote came through my email…
The Radically Virtual Marketing Program - Spring 2020 Links to Sections: Program Sessions – Program Steps Step 1, Step 2, Step 3, Step 4, Step 5 Program Administration Preparation Work, Program Dates, Zoom link, Slack Group, Coaching Sessions, Recordings, Reading…
Here’s our second monthly interview with a leading-edge business professional where I speak with someone smarter and wiser than me to figure out what being in business is all about. This time I interview Paul Zelizer on expressing and living…
What is the purpose of marketing? It’s to attract new business, right? Well, not if you're a B2B Professional. The purpose of B2B marketing is to get meetings with prospective clients. What’s the difference and what does that mean for…
In the ABDO (Attention-Based Direct Outreach) Marketing process there are five main components: 1. Getting your list of prospective clients together. 2. Getting attention via email or other marketing activity. 3. Getting a meeting and initial conversation with your prospective…
In my Fast Track Marketing System I divide marketing into seven very specific modules: 1. The Game of Marketing 2. The Mindset of Marketing 3. Marketing Messages (Your Value Proposition) 4. Marketing and Selling Conversations 5. Written Marketing Materials 6. Marketing Strategies 7. Marketing Action Plans All…
Above is a picture of Judy Clark and the staff of HR Answers in Portland Oregon. Judy is one of the most creative (and effective marketers) of her professional services that I have ever met. Not only that, she's really…
Your marketing message communicates to the world what your business is about. And your LinkedIn profile is the perfect place to both develop and spotlight your most focused marketing message. This is the fourth of five articles about the 5…
Is the search for your perfect clients making you feel a little bit crazy? Well, the deal is, your perfect clients aren’t hiding from you. The problem is that it’s hard to get their attention, let alone get them to…
I like to think I’m a pretty good marketer of my professional services. After all, I’ve been at it for 34 years, read hundreds of marketing books, thousands of articles and studied with the very best marketing gurus. But marketing…
