What is the purpose of marketing? It’s to attract new business, right? Well, not if you're a B2B Professional. The purpose of B2B marketing is to get meetings with prospective clients. What’s the difference and what does that mean for…
In the ABDO (Attention-Based Direct Outreach) Marketing process there are five main components: 1. Getting your list of prospective clients together. 2. Getting attention via email or other marketing activity. 3. Getting a meeting and initial conversation with your prospective…
In my Fast Track Marketing System I divide marketing into seven very specific modules: 1. The Game of Marketing 2. The Mindset of Marketing 3. Marketing Messages (Your Value Proposition) 4. Marketing and Selling Conversations 5. Written Marketing Materials 6. Marketing Strategies 7. Marketing Action Plans All…
A couple weeks ago I did an interview with an independent professional that just might rock your marketing world. Her name is Teresa Riccobuono and she’s a business consultant and coach for financial advisors. When she explained one of her…
What do you think you need more than anything else to attract more of your ideal clients? Many people will say, “better information to show me how to do what works.” Others will say, “more motivation and drive to implement…
I like to think I’m a pretty good marketer of my professional services. After all, I’ve been at it for 34 years, read hundreds of marketing books, thousands of articles and studied with the very best marketing gurus. But marketing…
