Marketing your professional services and your efforts to attract new clients to your business could be called “The art of honest influence.” First, a few definitions: Art: the expression or application of human creative skill and imagination. Honest: free of…
Are you starting to think, “How will I market my business after the pandemic is over?” This Friday, I’ll be holding my 4th Going Radically Virtual Webinar to explore this in more depth. At the end of this month, we…
On Thanksgiving day, My wife and I went to see the Mr. Rogers film, A Beautiful Day in the Neighborhood. This is one of those rare films that can create a shift in one’s perspective about life. In many movies,…
Last week I put out a challenge to send me your plans for getting new clients as quickly as possible. I got a number of responses and three are posted below. What I was looking for was the simplest, fastest,…
Imagine this: You are parachuted into a city where you’re a stranger. And you have one mission: Find some clients to work with. You have a few tools: A phone, a laptop, email, the Internet, your marketing message, and even…
It would be nice to think that there’s a secret strategy for implementing your marketing both successfully and consistently. But the longer I’m in business (going on 35 years) the more I realize that this is a complete fantasy. Yes,…
I was speaking to a client last week about her marketing plan. She had developed a somewhat complicated plan to get the attention of her prospective clients. It had to do with networking within an organization, getting attention and credibility…
