Watch the video or read the text. It’s exactly the same information. The application is at the bottom of the page.
Hi, I’m Robert Middleton, the owner of Action Plan Marketing.
For 35 years I’ve worked with self-employed professionals to help them attract more of their ideal clients.
I’m a self-employed professional, just like you.
I’ve been on this crazy path for 35 years and have worked virtually for close to 20 years.
I ply my craft from my home office in the Santa Cruz Mountains in The San Francisco Bay Area.
Some people say I live in a treehouse. Not exactly, but close!
These days, marketing our professional services is more challenging than ever – for several reasons.
One… there is more competition than ever before.
There are simply more consultants, more coaches, and more trainers competing for the same clients.
There are also more websites, social media posts, videos, podcasts, and email newsletters than ever before – and it’s very hard to get noticed.
And because of Coronavirus, companies are cutting back on expenses and are more reluctant to hire outside advisors.
To make it worse, Donald Trump gets 99% of the attention these days!
So what can you do to attract good clients in these challenging times?
Well, you need to do more of what I call proactive marketing.
In addition to launching a website and posting on social media, you need to reach out more.
And you need to do it virtually from your home office!
You need to have a lot more conversations with both past clients and prospective clients.
And you need to develop concise, well-written, and well-designed marketing materials that make a powerful case for your services.
You know, basic marketing rocket science.
But you don’t need hype to market like this, you need credibility.
You don’t need one-size fits all solutions, you need personalized solutions.
You don’t need a ton of great content, you need the right content.
You don’t need to send thousands of emails, but more personalized ones.
You don’t need to be all over social media, but on one key social media channel.
And you don’t need to do all of this perfectly, either, because the only way to do it is… imperfectly.
In other words, doing the best you can with what you’ve got.
And if you take this approach, you’ll get more meetings with more clients who need your services and who will hire you and pay you well.
And you will survive to tell the tale.
Here’s the big challenge, though.
This is harder than it looks.
It’s easy to say what’s needed, but it’s harder to make it actually happen.
It’s a lot of work developing effective strategies and materials and to reach out and get meetings.
It takes certain skills to convert prospective clients into paying clients.
And it can be quite discouraging trying one thing after another and getting very little response.
Yes, believe me, I know it’s challenging!
So what do you need to do to be successful in these challenging times?
Well, you need a few things…
One, you need the right information about the strategies that actually work and about those that don’t work.
Two, you need feedback and coaching to develop approaches that will really work for you personally.
One size does not fit all.
Three, you need accountability to keep you on track and moving forward.
And finally, four, you also need emotional support to keep you encouraged and resilient no matter how challenging things get.
And I hate to say it, but things are going to be quite challenging for some time.
How long? My guess is more than a year, less than a decade.
But there is hope…
What I offer is my Group Marketing Action Program to help you navigate these tricky waters.
It’s like a lifeboat in choppy waters.
The purpose of the program is to help you develop the strategies and the materials that will get you in front of those who can hire you and your professional expertise.
And our approach is all about building relationships and being of service.
This is not how we usually think of marketing.
You know, smoke and mirrors and other bullshit that turns your stomach.
But I have a great track record of helping self-employed professionals like you with this approach.
With years and years of trial and error, I’ve cracked the code on how to attract new clients, even when your business is virtual.
And in this program…
• Participants get clear about how to communicate powerfully about the value they offer.
• They learn how to reach out and get meetings with lots and lots of people.
• They develop persuasive but simple marketing materials that get prospective clients interested and engaged.
• And they ultimately land new clients and paying projects.
I know you’re skeptical, but read on.
This program is very different from all the other online marketing programs out there.
With those programs, you mostly watch a series of videos and then you’re on your own when it comes to implementation.
The truth is, most people don’t complete those programs.
Studies have shown that between 5% and 15% of people actually complete them.
And the number of people who actually implement anything is even smaller.
I plead guilty to this – more than once!
Also, my programs are not about online marketing.
They’re about attracting clients virtually for real consulting, coaching, and training projects, often for high fees.
And my programs are live and interactive, delivered via Zoom video.
My programs are small and I get to know each and every participant personally.
I keep track of what everyone is working on and I give the feedback and coaching they need to stay in action and stay on track until they get results.
Essentially, I’m a nudge, but in the nicest possible way.
That’s why I call these Action Programs, not information programs.
And it’s for this reason that close to 100% of the participants complete my programs.
Not only that, I guarantee that my participants will double their investment.
What that means, is that they need to earn a minimum of double what they invested in the program, or I will continue to work with them at no additional fee until they do.
Yes, I really do this.
Nobody else offers a guarantee like this. Why?
Because their programs simply cannot deliver the results that mine do.
And it also keeps me honest. It prevents me from over-promising and under-delivering.
I’m 100% committed to your success if you’re in one of my programs.
My selfish reason: If you win, I win.
I’m running a group program right now and I’ll be starting a new one in September.
If you like what I’m saying here and want to start attracting more of your ideal clients, even during these challenging times, I invite you to apply for the program.
Just one more thing.
Business-to-Business professional services only.
Right now, my program is only open for those who offer professional services such as consulting, coaching, or training for companies – large or small.
It’s not for those who are offering professional services to individuals such as therapy, life coaching, or fitness coaching.
I wish I could offer this to everyone, but I just can’t right now.
Sorry about that.
I ask people to apply because I need to make sure people are a good fit before they join.
After you apply, I’ll set up a meeting with you to discuss your participation, and together we’ll see if the program is right for you or not.
Also, after you apply and we set up that meeting, I’ll send you all the details and requirements of the program as well as the program fees.
No application, no details.
I invite you to apply.
So, if you think this program might be for you, just fill out the application below.
Thanks for reading, and I hope I get the chance to work with you soon.
Stay safe and stay connected.