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More Info on the Marketing Coaching Program

Thank you so much for filling out the questionnaire and taking the first step in moving forward with attracting more of your ideal clients.

I will take a look at the answers you gave in the questionnaire and then get back to you right away to let you know if I think I can help you with your marketing. Sometimes I’ll need a little more information.

If you’re ready to have a conversation, we’ll set up a session to talk for about 45-60 minutes to better understand your current situation, goals, and challenges with your marketing.

We’ll discuss your current business and marketing, the areas of marketing where you need the most support and help you determine which areas would be the most appropriate for you to work on first. We’ll also talk about where you’re experiencing resistance and/or avoidance in your marketing activities.

If we mutually agree to move forward, I’ll send you your first assignment and we’ll set up an appointment within one week to one month. I ask for the first payment before we get started.

What We’ll Work On

In working with me you’ll accomplish all or some of the following:

• Get more clarity about your business direction and develop an attention-getting marketing message.

• Develop your marketing materials such as your website, articles, reports and perhaps an email newsletter

• Implement several marketing activities such as networking, speaking, publishing and direct outreach to prospects.

• You’ll get more appointments with qualified prospects ready to work with you.

• You’ll convert more appointments with clients into paying clients using our proven sales system

• You’ll get unstuck and into action.

Working with me includes studying online materials, one-on-one coaching sessions, doing exercises, and feedback on materials, strategies and action plans. When one area is complete, we move on to the next one. One thing is for sure: You will be fully engaged the whole time we work together.

Some recent client results

Example: I recently worked with a client to optimize his sales conversion process. This entailed two Video sessions and work on developing specific strategies and materials. I also gave feedback on what he had implemented and helped him with scripting and refining his materials. We helped improved his results by 250%. And this was just one area of marketing!

Example: I am working with a training consultant who helps managers give more effective feedback. He is now generating hundreds of leads through speaking to his ideal clients and attracting new clients regularly.

Example: I am working with a sales trainer whose marketing had stalled. We developed a plan to re-contact his past clients with a simple email and generated new projects almost immediately. In addition, I also worked with him to upgrade his website.

Example: I worked with an executive and entrepreneurial coach who had no marketing plan. She is now getting speaking engagements with women’s groups. In the past few months she generated coaching projects totaling $75K from just two clients.

Example: I am working with a focus group moderator who’s business had fallen off considerably. By creating a strategy to get approved as a moderator in a large corporation, she is now getting as much business as she can handle.

My Marketing Program Coaching Fees

The program is currently priced at $750 per month with two sessions per month.  The minimum commitment to working together is 6 months — 12 sessions.  I don’t work by contract. If you are happy working with me, we’ll continue working. If it’s not working for you, we’ll end our coaching relationship.

Most sessions are about 75 minutes long. Included in these sessions is feedback by email between sessions, some editing of materials and website content, some design work and access to other resources, including the More Clients Club courses and tutorials.

Clients usually work with me for 6 to 12 months, depending on your needs, the current situation of your business, and how much you want to accomplish.

What You Can Expect

With most clients, we help them get unstuck pretty quickly and into action. We get them happily engaging in marketing activities that they previously avoided or hated doing. They start having fun with it and getting results.

Depending on where you are in your business, your past experience, and track record, we can customize your marketing to meet your needs. We will work on the marketing areas where you need to work most and skip areas if you already have that area of your business completed (such as your website).

I will expect you to do considerable work between each session, so be prepared to work and to take action. This is not a passive program where we magically transform you into a Marketing Master overnight. However, we will produce some amazing results working together.

Over time, you will develop solid skills, plans, and results. 

If you don’t think you are up to this level of participation, please let me know right away and we won’t set up a time to meet.

I look forward to speaking with you soon!

Cheers,

Robert Middleton
Action Plan Marketing


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