An Intensive, Small Group Marketing Program for Transforming Your Independent Professional Business

Are you an Independent Professional who wants to take your marketing and business to a whole new level? This program is for consultants, coaches, trainers and other self-employed professionals where some (or all) of the following situations are true:

– You are established in your business but still struggle to some degree market yourself.

– You’re not thrilled with the effectiveness of your current marketing message, materials, or marketing plans.

– You might tend to resist or avoid marketing activities and you feel you need a plan, a strategy, and some support.

– You may have hit a plateau in your business and are not growing at the rate you’d like. But now you’re ready to work hard to take the next steps forward.

– You want to make a much higher level of income but you’ve hit a ceiling and are ready to break through. You know it’s possible.

– You don’t feel you’re expressing your true brilliance and genius as an independent professional.

If you are serious about growing your business, earning more money, making a bigger difference, and feel ready to take the next leap forward, please keep reading.

Would you like to accomplish some or all of these?

– You’d like your marketing to be a lot more effective. You want to learn and implement the skills that will help you attract clients more consistently.

– You want a marketing message and marketing materials that truly communicate your value. And you want to be more confident in communicating how your business can help your clients.

– You’d like to be comfortable with the whole selling process – from meeting with prospective clients to closing the sale.

– You also want to be more courageous about getting out there and connecting with prospective clients. You want to get past any resistance and avoidance you have about your marketing.

– You want to market your authentic self and offer services that make a difference. You want to feel good about marketing yourself and confident that you have something of real value to offer.

– You also want to make an income that meets your needs, with extra left over for vacations, savings, and investments. You’d like to increase your income by 50% to 100% or more in the next year or so.

– You want to be loving what you do and feel that you are operating in your Genius Zone, not your comfort zone.

These are the kinds of things my clients have told me they wanted as a result of better marketing.

And all of this achievable with the right information, coaching, and support. You need to understand what works, what doesn’t work and have the confidence to take action to attract your ideal clients.

I’m Robert Middleton, the owner of Action Plan Marketing. I’ve been working with Independent Professionals on their marketing for more than 30 years. During that time I’ve helped hundreds of clients to become better, more successful marketers of their professional services, consistently attracting more of their ideal clients. There’s a very good chance I can help you as well.

If you feel you may need some hands-on assistance in getting past these challenges to marketing and attracting more of your ideal clients, the Marketing Genius Mastermind Program may be right for you.

You’ll find out why I call it the Marketing Genius Mastermind Program a little later.

This page gives a very complete overview of this program and the results you can expect as a participant.

“As a result of this one session, I was able to get three new clients in three weeks. And these are clients I know I wouldn’t have gotten if I hadn’t used the ideas I learned from you. These clients will pay me a total of about $3,000 in the first month. That’s a 6 to 1 return on my investment for this just this session!”

– Mary Beth Shewan – Personal and Professional Coach

 

Objectives of the Marketing Genius Mastermind Program

I have three primary objectives for clients in this program:

1. To work with you to create a marketing plan and marketing approach that puts you and your business out there more successfully where you attract better clients, get paid more and make a bigger difference.

2. To support you in building confidence in marketing yourself and getting out of your own way — past your resistance, fears, limiting patterns and beliefs so that you take action consistently and boldly towards your goals.

3. To get you excited about marketing your professional services. This happens when you discover your “Genius Zone” where you get connected to and excited about the huge contribution you make to your clients by doing what you love and are brilliant at. This is the secret key to attracting more of your clients.

My guess is that’s exactly what you want. You want to be very successful, happy about your brilliant work, and attract a lot of great clients you love.  Keep reading to learn more about how this program will help you get there.

What you can expect from this program

If you participate in the program, you’re going to see marketing in a whole new light. It won’t be a dreaded task but a real adventure. As we work together you’ll start to experience the following:

1. More clarity about what it takes to attract more of your ideal clients.

2. More confidence in developing your marketing message, materials, and plans that really represent you.

3. More courage to get out there and make connections with prospective clients.

4. More focus on taking action — less hesitance and avoidance when it comes to marketing activities.

5. More understanding of what works or doesn’t work to get great marketing results.

6. More fun and joy in the process of marketing because you are clear about your genius and the difference you make.

7. More consistent cash flow and client flow so that you meet or exceed your financial needs.

What’s really possible for you?

Marketing your business doesn’t need to be a chore or drudgery. In fact, it can be a game that you win consistently. First, you need to know the rules of the game and build a few essential skills to play it successfully.

Then, most importantly, you need to tap into your Genius Zone where you are absolutely clear about the value you offer and the difference you make.

That’s when people get excited about working with you. When I tapped into my Genius Zone about 20 years ago (with the help of a coach), my business took off exponentially. In 2000 I was at about $60,000 in annual sales; by 2005 I had hit $400,000!

I wasn’t doing anything magical, just working from my Genius Zone. I was excited, creative, energetic, and having a blast. The good news is that this is actually possible for everyone. And this is what you’ll discover and tap into in the first month of the program.

You’ll discover your Marketing Genius and it will change your life. You know, I really hate hype, but I back this up this program with a guarantee. So please keep reading.

“Every time I see you, miracles happen and my business seems to mushroom some more. I am busier than ever with clients and getting repeats now.”

     – Patti Wilson – The Career Company, Career Counseling

 

How will we work together?

This is a small group program that also includes individual coaching. 

We’ll work together in small groups of four twice a month plus individual sessions once a month (or more if you need it).

Over the years, I’ve worked with hundreds of clients in individual marketing coaching sessions. And I’ve also conducted dozens of larger group programs (with 15 to 100 participants) with thousands of people.

Both of these formats have their advantages and drawbacks:

Individual coaching is very personalized but you can become too dependent on the coach to give you all the answers (and nobody has all the answers).

Group programs are more engaging and fun and offer more perspectives, resources, and support, but you may not always get your specific issues addressed.

By combining group sessions and individual coaching, you get the best of both worlds.

In the group sessions we discuss issues that pertain to all the participants:

– How to communicate in ways that get attention and interest with powerful marketing messages.

– How to create written and multi-media marketing materials, (emails, websites, articles, videos, etc.) to powerfully express your message.

– How to develop step-by-step marketing plans and strategies (networking, speaking, direct outreach, email newsletters, social media) that get the word out.

– How to develop approaches for reaching out to prospects, setting appointments and conducting effective selling interviews.

– How to get past limiting behaviors and beliefs that hold you back and keep you in your comfort zone (as opposed to your Genius Zone).

In our individual sessions, I give hands-on support with the following:

– Feedback and fine-tuning of your marketing message

– Support in writing your marketing materials

– Coaching in developing and refining your marketing plans and strategies

– Assistance with all aspects of connecting to prospects and landing new clients

– Help in getting past limiting beliefs and becoming grounded in your genius zone

By the end of the program, you’ll be well on your way to attracting more of your ideal clients.  

“In the time we’ve worked together, I’ve gone from not even having a logo or brochure to now getting more work than I can handle from prospects who call me. And all this while working on opposite sides of the country!”

     – Brien Palmer – Brien Palmer Enterprises, Management Consultant

 

What is the structure of this program?

The program is structured to support you in both learning and taking action.

– The program is one year long.  You may choose to continue for additional years after the first year.

– The first 4-person group will start in June 2018. Dates will be announced soon.

– We’ll meet by Zoom Video.  The twice-monthly group sessions are 90 minutes. The monthly individual sessions are 45 to 60 minutes. It’s essential that you attend these live sessions.

– All sessions will be recorded on audio and video. Sometimes you won’t be able to attend a session. If that’s the case, you’ll be able to listen to or watch the video.

– Assignments and accountability. You’ll leave each group session with an assignment and each individual session with an action plan. You’ll be held accountable for taking action.

– Online Information and Resources. The program includes online training modules, step-by-step instructions, recordings, and resources.

– Communication between sessions. You’ll have access to me and group members between sessions. We’ll be communicating with the Slack Messaging App. We’ll use this for questions, feedback and for posting resources.

– Statistics and reporting. You’ll be keeping weekly marketing statistics and monthly reports on your marketing activities and progress.

I’ve tested and refined this structure for group programs over a ten-year period. It includes everything you need to ensure your progress and success.

“Your marketing services were critical to our success in creating marketing strategies that worked for our firm. The Action Plan Marketing Strategy Sessions provided a means to clarify our image. To make things even better, you were able to work very patiently with four individuals who all needed to agree and be pleased with the results.”

– Corrine Keller – Heritage Estate Services, Financial Services

In addition, I include the following bonuses worth $5,997 for all of those who participate in the Marketing Genius Mastermind Program:

A One-page Executive Summary for your Business. This one-pager will concisely communicate the value of your business. I’ll help you write it, get it edited and laid out professionally. This one-pager can be sent as a pdf to prospective clients and also be used as the template for your website home page and your LinkedInprofile. It’s a powerful and simple way to concisely communicate the value of your business. The value of this one-pager is $1,000.

I’ll help you write your “Genius Sales Letter.” We’ll work together, hands-on to write a sales letter on your website for your primary high-end service. It’s not just what you include in this sales letter, it’s how you write it, the energy you put into it. I call it the Genius Sales Letter because it will be written from your Genius Zone, where you are connected to and excited about the value you offer. The value of helping you write this letter is $3,000. (And just one client that signs up for your services from this letter will often more than pay for the whole program.)

A lifetime membership in my More Clients Club, with programs and resources for more effective marketing. You’ll be using these materials while working with me. The Club contains five marketing tutorials, hundreds of hours of audio sessions and innumerable resources. After we’ve completed our work together, you’ll have access to this material online indefinitely. The value of a lifetime membership in the Club is $497.

A Three-day Mastermind Workshop in the SF Bay Area. All the members of my Mastermind Groups are invited to attend at no additional program fee (transportation, lodging, and food not included). You’ll get a chance to meet with your fellow participants face-to-face and dig even more deeply into building your marketing genius. The value of this workshop is $1500. (And, unlike so many other marketing workshops these days, this is not an opportunity to upsell you to a more expensive program!)

Does this program come with a guarantee?

Yes! I am so confident that this program will give you what you’re looking for that I offer this guarantee of satisfaction:

“Once you’ve completed the program, I guarantee that you will have received at least ten times the value for the time and money you’ve invested. If you have not, I will continue to work with you individually for as long as it takes until you have received that value.”

 

How do you know if the Marketing Genius Mastermind Progam is right for you?

Working in this program may be right for you if…

1. You’re already really passionate about your business and want to share it more widely to a larger audience. And you want to earn good money doing so.

2. You know you have enormous potential to provide powerful and impactful programs and services and you’re excited to discover the ways and means to realize that potential.

3. You have a burning desire to be successful in your business. It’s not just work for you, but a calling. You want this to be your life’s work and make a huge difference.

4. You are ready to do what’s necessary to grow your business and take your marketing to the next level, attracting more of your ideal clients.

5. You’re ready to discover your Genius Zone where you work at your best, make the most difference, and transcend your fears and limitations about getting your business out there.

6. You feel you need to work with a program in a very personalized way that will focus on your unique needs and with a system proven to get results.

But ultimately, you can’t know if this program is right for you until we talk. I need to learn more about you and your business for us to see if there’s a fit.

“Robert helped me to craft a sales presentation which works 100% of the time. It’s incredible, but in the past four years, the only two searches which I have not won have been the two times when I deviated from Robert’s materials. That is a success record which is unmatched even by my own colleagues in my own firm.”

     – Ann Peckenpaugh, Executive Recruiter

 

What is the next step to being in this program?

If you would like to explore the Marketing Genius Mastermind Program to take your marketing to the next level, please fill out the questionnaire below. I’ll get back to you within one business day to let you know if we think there’s a fit or not and then set up a complimentary 30 to 45-minute discovery session with you.

In this session, I’ll learn about you, your business, your current situation, goals, and marketing challenges and it will become clear very quickly if this program is for you or not. If we decide there’s a good fit, I’ll invite you to join the program. But you will never be pressured, coerced or manipulated into joining!

By the way, before you fill out the questionnaire, I suggest you read this page one more time, even more closely. And when you fill out the questionnaire, I want to feel your commitment, passion, and desire to succeed in your business. I only accept people into this program that have that level of dedication to success and contribution.

Note: When you fill out the questionnaire, you’ll be taken to a page where I outline the fees and a few other details about the program. If you feel the fees are currently beyond your means, just let me know by email and I won’t follow up to set up a meeting with you. No hard feelings.

Please fill out every field on the questionnaire completely, and in-depth for the questions about your business, marketing, and current challenges.

“You have dramatically improved my effectiveness and productivity at attracting and selling new clients. You developed professionally printed materials for my use and also created a custom website for my practice. My base of clients is growing and I am receiving more referrals.”

     – Colleen Boyd – Internal Navigation, Management Consulting

Please fill out the form below and click submit to send to me.

Note: Please give answers to all the questions and give as much detail as possible for the four longer questions.

I look forward to hearing from you!

Cheers,

Robert Middleton

P.S. Thanks for filling out the form. As soon as I get it I’ll get back to you to set up a time to talk about your business and marketing.