Get Attention – Get Meetings – Get Clients
With Attention-Based Direct Outreach (ABDO)
This is the alternate email for those who hate long sales letters and hype and just want the facts, stated as simply as possible.
I did my best. It wasn’t easy, but I tried. Here goes:
For Whom?
This program is for self-employed business-to-business professionals who want to attract more clients. It’s for management and other consultants, business coaches, business trainers and other professional business services.
The Challenge
Getting meetings with the people who can buy your professional services. It’s hard to break through and get attention. You’ve tried it. It didn’t work. You gave up.
What is it?
It’s a 9-month live group program conducted on Zoom Video by Robert Middleton. There will be 18 group sessions and three individual coaching sessions. Yes, you’ll have to tolerate my unbridled enthusiasm and warped sense of humor for almost a year. Nobody has succumbed to one of my programs so far and I’ve done close to 50 of them.
Program Objectives
1. To learn and implement the tools and skills of attention-based direct outreach to get more meetings with qualified prospects. 2. To get actual measurable results: more meetings and new projects from those you reach out to. 3. Survive the program.
How does Attention-Based Direct Outreach work?
The primary strategy of ABDO is sending targeted emails to prospective clients, not for the purpose of selling them anything, but getting their attention and stimulating enough interest that they would want to speak with you, meet with you and explore working with you. But honestly, nobody really knows how or why it works. It just does.
Is this really so difficult?
Perhaps the hardest thing in the world is writing something that persuades people to take action. The only harder things are stand-up comedy and landing a man on the moon.
Who are the ideal recipients of ABDO?
Anyone who may be a potential client. They may be past clients, referrals, networking contacts, people who have attended presentations, those on your email list, fellow organization members, LinkedIn contacts, and also people who are complete strangers (yet still good prospects).
What will happen in the Zoom Sessions?
I’ll be teaching you how to develop and implement an ABDO strategy, write compelling emails, do follow-up with contacts, re-ignite past business relationships, and do this all with a spirit of fun, discovery and fearlessness. There will be occasional laughter and sporadic weeping.
What will happen in the Individual Coaching Sessions?
I’ll be helping you write your ABDO emails, critique the ones you’ve written and help with your overall strategy. I’ll also be coaching you on getting past your abject terror of reaching out and making a fool of yourself. Lots of hand-holding.
What training materials will I have access to?
We have specialized materials on creating outreach lists, writing attention-getting emails, following up, and the sales process. In addition, all participants will receive a complimentary one-year membership to the More Clients Club containing $10,000 (gasp) worth of programs.
Does this approach to marketing actually work?
The ABDO approach was tested and validated through the first version of this program I conducted 2017-2018. Participants gained new clients faster than any program (at any price) that I had conducted before. Frankly, I was amazed. But we kicked marketing butt in that first program! And I’ve upgraded this program in Version 2.0.
What about all the other marketing strategies you teach?
Well, they’re just as valid as ever. My marketing ball model, marketing syntax and strategies like networking, speaking, and writing articles all work. But nothing works faster than ABDO. Even better, you can add it to your other marketing activities, especially for follow-up, something we’re all atrocious at.
What are the downsides of this program?
You must be committed. You must work. You must press the send button. You will frequently face abject terror when it comes to actually reaching out with these emails. As I said, no fatalities yet.
What is the cost of the program?
The fee is $249 per month for 9 months. The total investment is $2241. Your credit card will be charged automatically each month (and then passed on to a Nigerian crime syndicate).
Must I attend for the whole 9 months?
After one month in the program, you can decide if you want to continue for the whole program or not. If you do, you’ll receive a full refund of your first month’s tuition. If you continue, you are then obligated to complete and pay for the program. Then you’re stuck with me.
What if I have to miss a session?
This happens all the time. All sessions are recorded. If you miss a session, I ask that you watch or listen to the session and also do the assigned homework.
There’s homework??!!
Yes. The key to success in life is homework. You’ll be asked to do things you’ve never done before between the sessions. Nothing illegal or immoral, but always challenging, sometimes stressful, never fatal.
Is there some kind of guarantee?
Yes. And it’s pretty ridiculous but necessary. Here goes:
*The It Must Pay for Itself Guarantee:* “Do the program and go into action. If it hasn’t paid for itself by the time we’re done, I’ll keep working with you at no cost until it has generated more than twice the money you invested in the program (or $5,000 in new business minimum). And if I can’t help you do that, I’ll refund your tuition in full.” It will kill me to do that, but it’s in writing.
Why are you offering this guarantee?
Not because you don’t trust me, but because I want to put a lot of pressure on myself to really deliver. If you do the program, follow the simple instructions and take action, I have no doubt in the world that it will work for you. And I will put on the screws to make sure this happens.
How do I join the program?
You can join by clicking on the link below that will take you to a shopping cart page. An annoying but painless process.
Thank you for reading this and putting up with me. I look forward to seeing you in this program. We will have a blast.
And if you have any questions, or would like to chat, just let me know by email.
Cheers, Robert
P.S. Don’t rush into this too hastily. On the other hand, we have only 30 spaces open in this program.
P.P.S. If you’re not sure, I’ve included the picture of my sweet dog, Dylan (below), to charm you into submission. Dylan will attend occasional sessions for comic relief.
P.P.S. Look, if you hate this letter, you can read the longer one with the funny pictures: