I’ve been tweaking my new free/low-cost monthly program to make it simpler and more valuable.
Here’s my update on the Fearless Marketing Mastermind:
First of all, who is this for?
Self-employed professionals offering consulting, coaching, or training services and programs (or a combination of these).
What is the program structure?
I’ve designed this so you can attend one session, or many if you choose.
We’ll meet once monthly via Zoom.
Meetings will be on Fridays from noon to 1:30 Pacific.
The next meeting will be on Friday, July 23. (Mark your calendar now)
It will be FREE for those who attend LIVE.
Recordings will be available for $25.
You’ll get a few email reminders, including on the morning of.
How will the sessions be conducted?
I put together a format that is simple, interactive, and fun.
First of all, no presentations, slides, or videos. (whew!)
Just me and you live – deeply exploring what works to attract clients.
We’ll address the client-attraction issues you are struggling with.
You can submit questions before the meeting or live in the meeting.
We’ll always include a 10-minute small group discussion or exercise.
You’ll leave with actionable ideas you can apply.
Primary topics of discussion/masterminding:
These are the things that, when understood and implemented, get the best overall results.
Marketing messages and ultimate outcomes.
Targeting your ideal clients.
Packaging your services and programs.
Proactive Experience Marketing: Webinars, speaking, presentations, podcast interviews, etc.
Keep-in-touch marketing (i.e. email newsletters, blogs, etc.)
Getting in front of more of your ideal prospective clients.
Powerfully presenting and communicating your value.
Persuasive and engaging marketing writing.
Word-of-mouth and referral marketing.
Converting prospective clients into paying clients. (I.e., Selling)
Marketing you and your business authentically.
The mindset of Fearless Marketing.
How to guarantee your professional services
What we will NOT be discussing:
These are the areas of marketing that don’t tend to work very well for most professional service businesses.
Website marketing, SEO, and most online marketing.
Social media of any kind, shape, or form.
Creating online programs or courses.
Hype, manipulation, and over-the-top promises.
Why am I doing this?
Look, I’ve been in business for 37 years and it’s still fun for me.
I’ve made every mistake you can make.
And I’ve mastered what’s worked consistently.
So it’s very fulfilling to help people succeed.
And giving away real value is the best marketing in the world!
Finally, doing this kind of thing is a blast.
So, mark your calendars and see you next week!
Next Dates: July 23, August 27, September 24, October 22, November 19, December 17.
P.S. I’ll send the Zoom video link next week.