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Trump: The End Of An Era

Trump: The End of an Era

Well, it's over. And in celebration, I'm featuring the videos of the comedians who have kept me sane and laughing over the past four years. Stephen Colbert Trevor Noah Seth Meyers Jimmy Fallon Jimmy Kimmel James Cordon Bill Maher John Oliver…

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Is It Time To Sell Yet?

Is it Time to Sell Yet?

During the pandemic, selling has been tricky. We don’t want to be seen as being self-serving, wanting to close a deal (with the client’s needs being secondary). That makes sense, but why not sell with the client’s needs being primary?…

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OK, Now What?

OK, Now What?

“How can I attract clients right now? Why are things so hard? I seem to have run out of ideas. Why can’t I create some momentum?” If you’ve been thinking thoughts like this recently, you’re not alone. When I think…

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Dare To Be Foolish

Dare to Be Foolish

Right now we need a big infusion of creativity in our business and marketing. What got us here won’t get us where we need to go.  Let’s get real. The coronavirus pandemic has collapsed the economy. And nobody has ready-made…

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Going Radically Virtual

Going Radically Virtual

Wondering how your business can survive and thrive during the Coronavirus pandemic? The solution: Take your business Radically Virtual. In this article, I’ll talk about how, as a self-employed professional, you can stay put in your home office, work with…

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What Are You Really Selling?

What Are You Really Selling?

If you’re a self-employed professional, you know what you’re selling, right? Management development programs, executive coaching services, communication skills training, financial planning, etc. Right? No, wrong. Those are your services, but that is not what you are selling and not…

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How To Write A Great Sales Letter

How to Write a Great Sales Letter

In the ABDO (Attention-Based Direct Outreach) Marketing process there are five main components: 1. Getting your list of prospective clients together. 2. Getting attention via email or other marketing activity. 3. Getting a meeting and initial conversation with your prospective…

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The Fearless Landing

The Fearless Landing

Imagine that you are the pilot of a cargo plane during wartime. And you’re coming in to land your plane on the base’s runway. But as you approach, on the runway you see burned-out tanks, overturned trucks and crashed fighter…

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