A Marketing Lesson from Boomerangs2 min read
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Everyone knows that if you throw a boomerang it will come back to you. When I was a kid I got a boomerang for a birthday present. And I remember vividly how excited I was to give it a try.
I went out into a big field, grabbed my new boomerang firmly and threw it into the sky with all my might.
And guess what? It didn’t come back. It landed a few dozen yards away from me.
I tried over and over again until I finally gave up completely. There was something wrong with the boomerang or something wrong with how I was throwing it. So I threw in the towel instead.
Many years later, I saw someone throwing a boomerang on TV. Well, it did come back, but guess what? He was throwing the boomerang in the opposite way I had thrown it, with the angle of the boomerang in the direction of the throw. The correct way is to point one of the ends in the direction of the throw.
But why hadn’t It occurred to me to try it that way? After all, there were various ways I could have tried. I came to the conclusion that I threw the boomerang the way I did because I believed I was using it the right way. No other way made sense to me, despite my repeated failures.
When it comes to marketing, there are activities you may try that don’t get the outcomes you want – whether it’s with your marketing message, your website, or your various marketing and selling strategies?
I’ve seen these problems so many times with new clients.
Business owners try a certain way to implement a marketing strategy because they think they know the right way to do it. And despite the results, they keep doing the same thing over and over. Ultimately they give up, thinking marketing is a hoax or something they’re simply not cut out to do.
Some people have a little more faith and/or persistence and realize there must be a better way to implement that strategy and get results.
So they do some research, buy a book, take a course, ask an expert or hire a coach until they learn how to implement that marketing strategy successfully.
What are you doing to get your boomerang to come back to you? The first thing you might do is question the belief that you actually know what to do. That’s when a new world of possibilities will open up to you.
Here’s a video on the right way to throw a boomerang:
Wish I’d seen this about 50 years ago!
Cheers, Robert M.
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