The first thing we want to get when it comes to attracting clients is: ATTENTION! If we don’t get the attention of our prospective clients (in one way or another) we’ll never get a meeting with them, let alone land…
When I work with clients, we go through four main stages. 1. Clarification of their marketing message. 2. Development of their written materials about their services. 3. Prospecting to get meetings with connections and prospects. 4. Engaging in the selling…
Last week, in my new Open Sessions Program, I asked the following question: “What is your biggest challenge in attracting new clients? (and what is the Source of that challenge?)” Well, it’s easy to come up with a challenge; it’s…
Article #7 of the 12 Ps Series. Read #6 on “Your Step-by-Step Marketing Plan.” One of my favorite metaphors for successful marketing is putting on a play, let’s say Hamlet. OK, you land the part of Hamlet. Congratulations. So, what…
