Let’s say you belong to a chamber of commerce or a professional organization and you believe some of the members may be good prospective clients. You’ve been to some gatherings (or these days, virtual zoom meetings) but you really don’t…

Two weeks ago I wrote about how to get more meetings with past clients. Link here. Today, I want to share my favorite strategy and most effective approach to get more meetings with another kind of prospective client. Remember, first…

For many of the clients I’ve worked with over the years, the most dreaded activity is reaching out to someone to speak with. The horrors of cold-calling loom large and it literally terrifies people to reach out and connect with…