A lot of marketing is like throwing a bunch of balls in the air and hoping they land exactly where you want. Your balls may include: Your marketing message, email promotions, online services information, qualifying phone calls, social media, online…
Every week for 25 years I've written this newsletter, The Fearless Marketer (used to be More Clients). I write about 50 articles a Year. But in the past few months, I’ve written what I think are some of my most…
About 30 years ago I worked with a client – an executive recruiter – who was having trouble closing new clients. The problem seemed to be that her service was very much the same as other executive recruiters and she…
Gauging from last week’s article on Color-Coded Persuasion, I was reminded once again that the topic of communication and persuasion is central to attracting new clients. My definition of marketing for self-employed professionals is simple: “Clearly communicating the value of…
