Persuasion is a language art. That is, words and ideas are what persuade, more than anything else. The problem is, we communicate without noticing if we are expressing features or benefits in our messages. Features are what WE DO. Benefits…

We all want to succeed and nobody wants to fail. Most of us can agree on that, right? But there are some really big problems with our ideas of both success and failure. And if you don’t get straight on…

On a phone call with my youngest sister Sandy yesterday, we talked about her knee problems. Three of my sisters, between them, have had five knee surgeries. All three sisters did a lot of exercising in their lives – sports,…

Does is make sense to ask for client testimonials? And if so, how exactly do you do it? Well, yes, client testimonials are a good thing. Here are some ways to think about testimonials and a number of ways to…