You may have seen this famous quote at some point in your life: “Nothing in the world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius…
Your marketing message is one of the most important tools in your marketing toolkit. But in my experience of working with clients on their messages for years, most self-employed professionals don’t have effective messages. What is an effective message? One…
Every once in a while, I post a free public service announcement here for qualified organizations. Today, it's from the “We Hate Marketing Our Professional Services Club.” Or the W.H.M.O.P.S.C. for short. Instead of torturing yourself by doing any so…
I have a question for you. Do you imagine that if you do good, effective marketing, that prospective clients will call you ready to do business with you? Well, that has never been my experience. Marketing for self-employed professionals is…
Imagine that a talented gymnast hires a new coach. In their first session, the coach shows the gymnast the step-by-step moves for a gymnastic routine. With a little time and practice, the gymnast gets the fundamentals of the routine down.…
