Networking with Dogs and People
Every day I take my dogs to a local park near my home. And tomorrow I’m going to my first live networking event since before the pandemic. What do these things have in common and what does it have to…
Mining for New Clients
Why is it so hard to find the right prospective clients? Well, it really depends on how you look at it. If you think, “The only people worth meeting with are perfect prospects who can spend $X with me on…
Ready, Fire Aim (?)
The term, “Ready, Aim, Fire” comes from the military, going way, way back. And then it gained popular usage in business and marketing. Ready: Get your marketing campaign in order. Aim: Clearly choose your target audience. Fire: Launch your campaign.…
Proactive Experience Marketing
Recently, when I took a close look at the marketing that has worked best for me over the past 35 years, two things popped out. First, my approach was always Proactive. That is, I reached out in some way to…
