I know you survived the pandemic this past year. You wouldn’t be reading this if you hadn’t. But did you thrive? But now, as we are slowly but surely coming out of the pandemic, I started an inventory of all…

Someone in my current Marketing Action Group shared this: “I believe that bringing all my marketing into alignment is critical at this point. Would this be correct?” Marketing alignment would be having a marketing message, marketing materials, website, presentation, etc.…

This little question seems to have puzzled self-employed professionals since the beginning of time. Somebody asks you what you do and you make the terrible mistake of actually telling them. Like this: “What do I do? So glad you asked!…

Last week, I sent an email asking what your biggest issue was in attracting more of your ideal, high-end clients. I wasn’t surprised to see that the issue mentioned most often was “Getting in front of qualified prospective clients.” It’s…