A Humane Approach to Marketing
Last week I did a “webinar demo session” on how to send very simple emails to get meetings with prospective clients and those who can lead you to prospective clients. You can get a copy of the session here. And…
What to Say Once You Get a Meeting
I’ve been writing a lot about the importance of setting up meetings with prospective clients and those who can lead you to prospective clients. How to Get 100 Meetings More Meetings = More Clients But what do you actually say…
More Meetings = More Clients
What is the purpose of marketing? It’s to attract new business, right? Well, not if you're a B2B Professional. The purpose of B2B marketing is to get meetings with prospective clients. What’s the difference and what does that mean for…
How to Get 100 Meetings
When we think of marketing our professional services, we often think about all the things we need to do to be visible and get known. “I need to have an online presence, post regularly on social media, write articles for…
