Why Your Marketing Plans Get Stalled
In working with the participants of my group marketing programs, one issue comes up over and over again. “I don’t know how to do that!” Are you familiar with that one? It’s often an unspoken issue with a lot of…
An Email Written From the Heart
Today, I got a wonderful email from Rene Safier, a wonderful singer in the folk/rock world. Rene also happens to be the wife of my best friend, Patrick Summar, and she’s a dear friend. And I've always been enthralled by…
LinkedIn Connection Secrets
I’m not a LinkedIn Expert. More like a LinkedIn Dummy. Watch my quick video on this. But I’m learning, and looking at how to get more out of LinkedIn. Last week I interviewed my friend, Ted Prodromou who is most…
The Four Secrets of Getting Attention
For someone who is essentially an introvert, I sure talk a lot about getting attention! But if you want to attract new clients, it all starts with attention. And these days, attention is harder to get than ever before. In…
How to Write a Great Sales Letter
In the ABDO (Attention-Based Direct Outreach) Marketing process there are five main components: 1. Getting your list of prospective clients together. 2. Getting attention via email or other marketing activity. 3. Getting a meeting and initial conversation with your prospective…
