Is the search for your perfect clients making you feel a little bit crazy? Well, the deal is, your perfect clients aren’t hiding from you. The problem is that it’s hard to get their attention, let alone get them to…
What are you actually selling? Some say a concept, an idea, a benefit, or value. But one thing is for certain, if it’s not tangible, it can’t be sold. This is the second of five articles about the 5 Pillars…
We all know that it’s important to set goals. Unfortunately, the way we think about goals tends to reduce the chance that we’ll achieve them or that they’ll fulfill us. This is the first of five articles about the 5…
Being a professional football player is a hard job. But you’re more likely to succeed as a professional football player than you are at marketing your professional services. Let’s look at what it takes to become a successful football player.…
