I’ll get right to the point. I’ve developed a model for direct outreach marketing that shows you how to get more conversations and meetings with prospective clients by turning cold calls into hot calls. In marketing, there are two very important…

There I was in a restaurant, dishing out servings of my wife’s jasmine rice, garlic spinach and turkey curry to eager customers. My wife has recently started a part-time catering and home meal service and once a month she joins eight…

A couple weeks ago I asked one of my Clients in England (I have two) what he was doing to track his direct outreach marketing activities.  His answer both surprised and delighted me. "Well, what I'm doing is keeping track of…

If I asked you the purpose of your marketing, what would you say? Most people I’ve talked to give answers such as: “To get more exposure for my business," "to get referrals," "to connect with the right people,” or “to…