Close to twenty years ago I was meeting with a client in my office in Palo Alto California. We were talking about where he was in the process of attracting a new client. I started to spontaneously draw a picture…

Have you ever found yourself trying to explain your business to a potential client, but you're not getting through? First, you start with concepts: "We use a proprietary process to optimize your management priorities for maximum buy-in." Well, it might mean something…