Remember the old television ads for AT&T – "Reach out and touch someone." Well, the idea of reaching out is important, but it takes more than that if you want something to happen. No, your a goal is a meeting and,…

There are a lot of ways to market your professional services and more of them are being promoted every day. Unfortunately, many of them are overly complex, take a huge amount of time and require a lot of technical expertise.…

Many people wonder why marketing themselves is such a struggle. They experience marketing as hard and unpleasant. Is that simply the nature of self-marketing? Or can it be easier and more fun? I've said many times that the essence of marketing…