Did you know that Benjamin Franklin's biggest passion was playing chess? A chess-player for 50 years, he practiced even more as he grew older. And although his chess skills were way above average, he never truly became a chess master, comparable…
If you asked people their definition of marketing, many would answer with one word: NOISE! I often react that way as well - I'm tired of the noise. Last year my wife and I disconnected our cable service and no…
"What do you do?" is one of the most common questions someone can ask you. And if you're in business for yourself, you want to say something that grabs the attention and interest of the person you are speaking to.…
A cold call is calling a stranger and trying to convince them to do business with you. An introductory call is calling someone you have a connection with and discovering if it's worth exploring more. Many Independent Professionals don't think…
