One of my current clients shared a very powerful new marketing idea with me and then I passed it on to some of my clients. It's too good NOT to share it with you!  As I said in my email yesterday,…

We expect perfection in everything these days. Perfection in our schools, healthcare, government and business. And, of course, in ourselves. If it's not perfect it's just not good enough. And, of course we want our marketing to be perfect, too. We want every marketing activity to…

I just read that Apple's ad budget is more than a billion dollars. That's more than the economies of some small nations! Although they spend a lot on advertising, it's never been a secret that Apple has exceptional and successful marketing.…

Fitz's wife is asking him to stop drinking and gambling.  And Fitz replies halfheartedly, "I'll try…" But Fitz is not your run-of-the-mill drunk gambler. He's a brilliant police psychologist from the mid '90s English drama, Cracker, starting Robbie Coltrane (Hagrid from Harry Potter). But as brilliant and…