I guess I'm lucky, but I haven't had writer's block for a long time. When I think of something to write, I just write it. But that isn't true for many of the people I work with. A current client, "Rhonda,"…

Janice was upfront with me when we first talked about marketing her professional services:  "I want to market my services but I just hate hype; I don't want to seem pushy or manipulative and I definitely don't want to seem…

Last week I wrote about how many of the processes of marketing can be boring. And when you can accept the boring tasks for what they are – and just get them done – you can produce some very good results.…