I remember clearly when I formulated my first really effective marketing message:  "I work with Independent Professionals who are struggling with their marketing." It was simple, nothing fancy, but it communicated two things very clearly: who I work with and…

Sometime soon after launching my website in 1996 I learned about the concept of giving away "free stuff" to people who visited my website. I launched my More Clients eZine in 1997 and gave away my "Marketing Plan Workbook" and grew my…

Making your marketing flow is something most Independent Professionals would welcome. We’d all like our marketing to result in a flow of new clients. But exactly what would that marketing flow look like? You’d have no resistance to marketing, no fears,…