About Action Plan Marketing
What Can Action Plan Marketing Do For You?
My goal with this site is to help self-employed professionals like you who want to attract more of their ideal clients.
The articles and information on this site are especially geared to business consultants and coaches of all kinds, plus training, financial, employment, and marketing professionals.
You sell your services to businesses of all kinds and you need to find the most effective ways to find new clients – not by accident, but by intention.
In essence, attracting new clients is all about great communication. Once you know how to communicate verbally, in writing, and online about the value of your professional services, attracting clients becomes a lot easier.
With great marketing you can achieve great things:
- Get more attention and interest for your professional services
- Get more response to any marketing activity you do
- Get more conversations and appointments with prospective clients
- Close more contracts, often at a higher fee
Since I started working with self-employed professionals in 1984 I’ve helped thousands of them produce consistent marketing results like these.
What ideas can you expect to read in my articles?
- In-depth, how-to articles about marketing for self-employed professionals on a wide variety of marketing topics that are easy to understand and apply to your business.
- What I write about is not just theory or speculation, but based on actual things I’ve succeeded with in my own marketing and those of my clients over the years.
- I’m all about action and step-by-step plans that you can actually implement in your business. And I’m also committed to helping people get their marketing unstuck and taking their business to a whole new level.
A little about me…
Many long years ago, I took a career workshop and discovered I was unemployable. I had the self-employment disease like you. So I had to start my own business. Little did I know what I was in for.
I started with great enthusiasm but wasn’t a very good marketer of my services. I had no clue how to attract more clients.
But I knew someone, somewhere, must have the answer. And I was committed. And persistent. So, I learned.
Now, some 33 years later I’ve not only mastered the art of attracting clients, I’ve helped thousands of others do it as well.
How did I get from there to here?
I started my business in 1984. You know, the stone age, at the dawn of personal computers.
My search led me to read more than 500 business, marketing, and personal growth books, plus attend lots of workshops, seminars, and online classes to figure it all out. I learned from the best and keep on learning.
On the way, I faced a lot of challenges. I had setbacks and flops, was afraid of rejection, and also had lots of limiting beliefs about money. I was an introvert and really didn’t like to get out there. But I persevered in the self-employment mines for several years.
And things just evolved from there. Slowly but surely.
I started by designing logos and brochures on my Mac Plus and coaching business newbies. Then a few years later designing websites, working with higher-end clients, and leading workshops.
In 1999 I wrote the InfoGuru Marketing Manual which became an online bestseller and grew my e-list to 50,000 in a few short years.
Next, came online courses and virtual group programs called the Marketing Action Groups and Marketing Mastery Program.
And here I am today, half a lifetime later still helping my clients be better marketers of their professional services.
What does all this mean to you?
Well, it means there’s hope for you!
I wasn’t much of a natural at this but learned what worked to attract as many clients as I’ll ever need.
And you don’t need to be a natural marketer either.
You just need to learn some important things, work hard, get some support, and be persistent.
I’ve discovered that anyone with a commitment to make a difference as a self-employed professional can become successful at marketing their professional services.
And be ready for real results – new and better clients that you love to work with.
Before you go, check out my e-book:
MARKETING GENIUS = MORE AWESOME CLIENTS
As an independent professional, if you want to attract more clients, the best strategy is to improve your marketing. But you may not know what to do, how to do it, or where to start. So I put together this nifty little e-book called "8 Proven Strategies for Jumpstarting Your Marketing Genius." To get it just click on the button below.
You'll also receive a weekly article with tips on better marketing plus occasional announcements about new stuff. I won't bombard you with spammy, icky, junk and you can opt out anytime with one click.
Thanks for visiting, and I look forward to working with you one way or the other in the near future. You can contact me here.
P.S. Make sure to watch the 86 second video at the top explaining my approach to marketing. Hope you like it.
That’s me below, with Meera, in my home office in the Santa Cruz Mountains. Life is good. And fun.
“I wanted to take a moment and thank you for all you have given me for the last 20 years. I am so deeply grateful for all of your wisdom, expert guidance, support, and creativity that you have poured into the world. Your support of my development as a self-employed consultant has allowed me to build a beautiful life with my husband.”
– Colleen C. Boyd.