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About Action Plan Marketing

Who is this Robert Middleton Marketing Guy?

A little about me…

Many long years ago, I took a career workshop and discovered I was unemployable. I had the self-employment disease like you. So I had to start my own business. Little did I know what I was in for.

I started with great enthusiasm but wasn’t a very good marketer of my services. I had no clue how to attract more clients.

But I knew someone, somewhere, must have the answer. And I was committed. And persistent. So, I learned.

Now, some 33 years later I’ve not only mastered the art of attracting clients, I’ve helped thousands of others do it as well.

How did I get from there to here?

I started my business in 1984. You know, the stone age, at the dawn of personal computers. I did have a typewriter and then a Mac Plus in 1986 (upgraded several times since).

My search led me to read more than 500 business, marketing, and personal growth books, plus attend lots of workshops, seminars, and online classes to figure it all out. I learned from the best and keep on learning.

On the way, I faced a lot of challenges. I had setbacks and flops, was afraid of rejection, and also had lots of limiting beliefs about money. I was an introvert and really didn’t like to get out there. But I persevered in the self-employment mines for several years.

And things just evolved from there. Slowly but surely.

I started by designing logos and brochures on my Mac Plus and coaching business newbies. Then a few years later designing websites, working with higher-end clients, and leading workshops.

In 1999 I wrote the InfoGuru Marketing Manual which became an online bestseller and grew my e-list to 50,000 in a few short years.

Next, came online courses and virtual group programs called the Marketing Action Groups and Marketing Mastery Program.

And here I am today, half a lifetime later still helping my clients be better marketers of their professional services.

What does all this mean to you?

Well, it means there’s hope for you!

I wasn’t much of a natural at this but learned what worked to attract as many clients as I’ll ever need.

And you don’t need to be a natural marketer either.

You just need to learn some important things, work hard, get some support, and be persistent.

I’ve discovered that anyone with a commitment to make a difference as a self-employed professional can become successful at marketing their professional services.

And be ready for real results – new and better clients that you love to work with.

My business and this website are mostly dedicated to my writing about marketing for self-employed professionals. I send out my More Clients email newsletter each Tuesday (as I have for the past 21 years) and also have a lot of free stuff on the site for you to take advantage of.

So, before you go, check out my e-book:


As an independent professional, if you want to attract more clients, the best strategy is to improve your marketing. But you may not know what to do, how to do it and where to start. I put together a 39 page e-book called "Why Your Marketing Sucks and 8 Strategies to Make it Awesome." To get it just click on the button below.

You'll also receive a weekly article with tips on better marketing plus occasional announcements about new programs. I won't bombard you with junk and you can opt out anytime with one click. See my privacy policy.    


Thanks for visiting, and I look forward to working with you one way or the other in the near future.


Robert Middleton

P.S. Make sure to watch the 86 second video at the top explaining my approach to marketing. Hope you like it.

That’s me below, with Meera, in my home office in the Santa Cruz Mountains. Life is good. And fun.

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